Responsibilities

• Marketing Strategy : Partner with the VP of Growth to develop and execute a comprehensive marketing strategy to build brand awareness and drive customer lifetime value across all of our locations
• Campaign Development : implement multi-channel marketing campaigns, including digital, social media, print, and local event-based initiatives, that support new location openings and existing site growth
• Cross-functional Collaboration : Work cross-functionally with other departments to understand their marketing needs and ensure brand consistency and alignment
• Vendor Management : Manage and optimize relationships with digital agencies for SEO, PPC, and other online marketing channels to maximize ROI and achieve performance goals
• Data-driven Decision Making : Utilize data and analytics to monitor campaign performance, and identify trends to continuously improve marketing effectiveness
• Marketing Budgeting : Partner with the VP of Growth to oversee the marketing budget and ensure cost-effective allocation of resources across channels with a strong ROI
• Ad Hoc Support : working cross-functionally to support any and all marketing-related activities

Requirements

• 8+ years prior marketing experience
• Proven multi-unit experience in the grocery, C-store, retail, QSR, or auto services sectors
• Strong analytical skills with a track record of using data to inform marketing decisions
• Experience in a hands-on role where you were responsible for both strategy and execution
• Demonstrated ability to manage and work with digital marketing agencies to drive SEO, PPC and other online marketing channels
• Results-driven mentality to achieve goals and exceed expectations
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills
• Highly collaborative in working with other team members across departments
• Effectively utilize technology and marketing software systems to execute marketing initiatives
• Ability to work in a fast-paced, rapidly changing environment
• Capability to travel up to 25% of the time across NJ, Eastern PA, and NY

Benefits

• Hybrid work schedule
• 401K with contribution match
• 4 weeks paid vacation
• Company laptop
• Branded company gear and free car washes
• Excellent comprehensive health coverage, including medical, dental, and vision, as well as ancillary benefits