Responsibilities

• Develop and oversee SOL's organic search and local visibility strategy, including keyword strategy, content prioritization, directory management, and performance optimizations across all digital channels.
• Lead initiatives related to AI-enabled search discoverability and emerging search technologies to strengthen SOL's digital presence.
• Manage external SEO partners and agencies, using performance data and business priorities to guide strategy and execution.
• Oversee and expand website content strategy and optimization efforts to support patient acquisition, referral growth and brand consistency
• Develop scalable sales enablement strategies(i.e. marketing playbook) that supports our business development team
• Partner with our business development leaders to build sales materials for outreach campaigns to support their efforts to establish provider relationships: outreach sequences, leave-behinds, digital assets, event support
• Build plug-and-play marketing playbooks for new care center openings
• Build and manage email marketing campaigns to our referral provider network in partnership with regional leaders
• Develop patient cultivation journeys — nurturing the audience that already loves us and drives word-of-mouth referrals
• Create standardized process and frameworks, including templates, sequences, and reporting, so campaigns become repeatable, to support scalability

Requirements

• 9+ years of progressive experience in marketing, content, digital, or communications — with clear examples of execution and strategy
• Exceptional writing and editing skills; strong instincts for brand voice, clarity, and audience
• Hands-on experience with email marketing platforms
• Working knowledge of SEO — you understand keywords, on-page optimization, and content strategy
• Experience managing organic social accounts across at least two platforms
• Demonstrated comfort using AI tools (ChatGPT, Claude, or similar) in a professional setting
• Strong project management skills; you can juggle multiple workstreams to completion
• Ability to work cross-functionally with growth, operations, clinical, and leadership stakeholders
• Experience managing contractors, agencies, or direct reports, including oversight of deliverables

Benefits

• Medical, dental, and vision insurance
• Flexible Spending Accounts (FSA) & Health Savings Accounts (HSA)
• Paid Time Off & 10 Paid Holidays
• 401(k) with employer match
• Short & long-term disability
• Life insurance
• Professional liability insurance
• Employee Assistance Program (EAP)