Responsibilities

• Build and scale SBCC's external marketing presence, including messaging, content, and channels which attract and engage industry partners and stakeholders in a proactive approach
• Develop clear materials with compelling narratives which communicate how companies can work with SBCC and further communicate SBCC's value proposition and offerings
• Establish a proactive, repeatable external engagement model through structured outreach plans, playbooks, and partnership strategies
• Design and execute integrated, multi-channel marketing campaigns (digital, content, events, and partnerships) to generate and convert inbound demand
• Define and own SBCC's event strategy, including selection, objectives, ROI, and success metrics
• Leverage ecosystem partnerships and industry networks to expand reach into priority, commercial and emerging markets and accounts
• Establish SBCC as a trusted thought partner in the defense innovation and commercial technology ecosystem, not just a services provider
• Ensure all external-facing materials reflect a cohesive, professional, and differentiated brand identity
• Manage an annual event calendar aligned to business priorities
• Own and optimize the marketing technology stack, including CRM and marketing automation platforms (e.g., HubSpot, Salesforce, or similar)
• Build and implement scalable processes for contact management, outreach tracking, lead scoring, and campaign execution
• Identify and implement opportunities to automate workflows and improve operational efficiency (social, communications, reporting)
• Establish reporting frameworks that provide visibility into marketing activity, engagement, attribution, and conversion across long sales cycles
• Connect marketing efforts to pipeline and revenue outcomes, including in relationship-driven environments
• Operate as a highly autonomous leader in a lean environment, balancing strategy with hands-on execution
• Manage and mentor a small, high-impact marketing team
• Build and scale foundational marketing capabilities with speed, discipline, and adaptability

Requirements

• Bachelor's degree
• 7+ years of experience in B2B, commercial, or ABM-focused marketing roles
• Demonstrated success building and executing account-based marketing programs tied to revenue outcomes
• Experience driving growth in long-cycle, complex sales environments (e.g., enterprise, dual-use tech, defense, or industrial markets)
• Proven ability to translate technical offerings into compelling market-facing narratives
• Strong experience with CRM, marketing automation, and pipeline analytics

Preferred

• 10+ years of relevant experience
• Master's degree
• Experience supporting commercial expansion for dual-use or defense-adjacent technologies
• Background in sales enablement, capture strategy, or business development alignment
• Familiarity with security-conscious environments and marketing constraints