Responsibilities

• Lead the development and execution of the resort’s pre-opening marketing strategy, including awareness campaigns, launch messaging, media storytelling, and experiential activations.
• Build the marketing infrastructure from the ground up: analytics frameworks, content systems, agency scopes of work, channel mix strategy, and CRM architecture.
• Partner with the Managing Director, ownership, and brand leadership to position The Shenandoah in the luxury wellness and nature travel market ahead of opening.
• Shape the resort’s digital presence, direct booking strategy, and PR narrative during the pre-opening phase.
• Identify and secure pre-opening partnerships, media relationships, and influencer collaborations to drive awareness and brand momentum at launch.
• Serve as the on-property marketing lead and brand steward for The Shenandoah Nature Resort, translating the resort’s positioning, mission, and guest experience into clear marketing strategies, campaigns, and content.
• Own the resort’s marketing strategy across all channels: digital, social, email, PR, content, paid media, partnerships, and direct booking.
• Build and manage the marketing budget with a performance-oriented mindset; optimize spend based on channel ROI and guest acquisition data.
• Lead or partner with agency resources on campaign development, content production, influencer engagement, and media relations.
• Drive direct booking growth through a deliberate SEO, SEM, and CRM strategy that reduces reliance on OTA channels and builds long-term guest loyalty.

Requirements

• 10+ years of marketing experience, preferably in luxury hospitality, wellness resorts, lifestyle hotels, destination resorts, private clubs, travel, or experiential brands.
• Prior experience marketing a highly programmed property or destination with multiple revenue centers, such as rooms, spa, wellness, food and beverage, events, retreats, recreation, or retail.
• Strong understanding of luxury guest expectations, experiential travel, wellness tourism, and destination storytelling.
• Proven experience leading both external agency partners and on-site marketing teams, including managing scopes of work, timelines, budgets, performance expectations, and cross-functional execution across digital, social, PR, content, programming, and on-property marketing initiatives.
• Experience managing digital marketing, social media, PR, content, email marketing, website content, and agency partners.
• Strong commercial acumen with the ability to connect marketing strategy to revenue performance.
• Excellent writing, communication, project management, and cross-functional collaboration skills.
• Experience with pre-opening, brand launch, repositioning, or resort ramp-up strongly preferred.
• Ability to work collaboratively with ownership, corporate teams, operations, sales, revenue management, agencies, and on-property leaders.
• Comfortable working in outdoor resort environments with variable weather, terrain, and event logistics.

Preferred

• Ability to speak Spanish or other languages is a plus.

Benefits

• Competitive compensation package, including quarterly incentive plan.
• Generous health, dental and vision insurance, plus 401K.
• Comprehensive onboarding and training plan to set you up for success.
• Coaching, feedback, and mentorship to develop yourself and your team.
• Personalized development plan to fit your individual role and career goals.
• Leadership courses to improve your personal and interpersonal effectiveness.
• Monthly fitness and transportation credits.
• Unlimited PTO and 9 paid holidays.
• Opportunities to volunteer and give back to our local communities.
• Paid Parental Leave.