Responsibilities

• Develop and implement comprehensive marketing plans to draw a diverse, engaged audience in support of The Shed’s mission and programs
• Conceptualize, plan, and execute integrated marketing campaigns across multiple channels, including digital, social media, print, events, and partnerships
• Manage media planning, advertising buys, and promotional partnerships
• Oversee the department budget, comparative analytics, research, and campaign performance
• Drive audience growth to reach our annual targeted 200,000-to-250,000 attendance goal
• Meet earned revenue goals by implementing marketing strategies to drive ticket sales
• Create show-by-show revenue projection models and sales forecasts as part of season planning
• Establish annual marketing goals, KPIs, budgets, and reporting frameworks
• Lead audience acquisition, retention, and engagement efforts
• Identify and cultivate new audience segments through targeted outreach and partnerships

Audience Development and Revenue Generation

• Utilize audience insights to inform strategic decisions
• Track and analyze campaign performance, ticket sales trends, and audience behavior
• Use CRM and ticketing systems to support targeted marketing efforts

Team Leadership and Collaboration

• Manage and mentor the Marketing Manager who is responsible for email, social media content and strategy, community management, and analysis
• Partner with Program, Development, and Ticketing teams to maximize attendance and earned revenue
• Collaborate with Communications, Editorial, and Design department colleagues on marketing initiatives
• Collaborate with artists and producing and presenting partners to reach institutional and partner goals