Director of Marketing at Serko | Seattle, WA | $165K/yr – $240K/yr

Serko

Director of Marketing

Seattle, WA (Remote)

$165K/yr – $240K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own the growth engine from 0 to scale by aligning PLG with product, while driving multi-channel acquisition and AI-first positioning for travelers and enterprise buyers.

Growth ownership: end-to-end funnel optimization, CAC/ROI, and a global agency/budget.
PLG collaboration: work with Product/Data Science to remove friction and accelerate PMF.
Channel playbook: multi-channel campaigns across paid, organic, social using GenAI to speed and personalize.

Job Description

Responsibilities

Own GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world
Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget
Accelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit
Scale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization
Dominate the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.

Serko

3.9 Glassdoor

We're in the business of bringing people together. Whether you have 50 or 50,000 employees, Serko’s solutions simplify the process of booking and managing business travel.With GetThere, Zeno or Booking.com for Business, travelers can shop and book from millions of flight, accommodation and ground transport options with all the tools they need to start their trip online and stay online through change and disruption.Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is headquartered in New Zealand, with offices across the United States, India, China and Australia.

Founded in 2007

Auckland, Auckland, NZL

420 employees (18 in marketing)

www.serko.com

76% recommend to a friend