Responsibilities

• Own and operate Sendblue’s marketing function
• Translate business goals into channel priorities
• Allocate budget
• Build and execute testing roadmaps
• Ensure marketing efforts drive real revenue impact
• Set strategy and execute; write, build, analyze, manage agencies and editors, and make decisions
• This role is not advisory — it is accountable for outcomes
• Define channel-level objectives, testing plans, and execution roadmaps
• Act as the owner of marketing direction, sequencing, and focus
• Own marketing budget allocation across channels (within an agreed total budget)

Requirements

• 6–10+ years experience in growth, content, or revenue-aligned marketing roles
• Experience managing $500k/m budget across channels, generating enterprise deals
• Proven ability to own strategy and execution , not just one or the other
• Strong writing skills (emails, landing pages, scripts)
• Experience owning content distribution (YouTube, Meta)
• Comfortable managing agencies, editors, and contractors
• Strong analytical instincts and ability to connect marketing activity to revenue outcomes
• Builder mindset — excited to create systems from scratch
• Experience working closely with a CRO, Head of Revenue, or CEO is a strong plus

Preferred

• Marketing Tech Stack (Preferred Experience) Familiarity with the following tools is strongly preferred: - Segment.com — event tracking and data flow - Hyros — attribution and paid performance measurement - Zapier — workflow automation and integrations - ActiveCampaign — email, lifecycle, and automations - Close CRM — pipeline visibility and revenue alignment You don’t need to be an expert in every tool, but you must be comfortable owning the system end-to-end and reasoning directly from the data.