Responsibilities

• Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
• Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
• Oversee development and execution of branded and unbranded campaigns to shape the market for PDTs, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
• Partner closely with performance/growth marketing partners and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
• Guide omnichannel and digital marketing strategies across professional and consumer audiences, and own performance marketing and growth marketing execution for the OTC product (paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels).
• Ensure compliant development, review, approval, and deployment of promotional materials.
• Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
• Own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) and drive continuous, data-driven testing and optimization of growth marketing campaigns.
• Collaborate with Medical Affairs on scientific communications and KOL engagement.
• Support congress strategy, field enablement materials, and training content as needed.

Requirements

• To us, AI is not a future possibility, it is a present-day prerequisite. We expect every Click colleague to have seamlessly integrated AI into their professional workflow and personal productivity, using it as a force multiplier to move faster, think deeper, and deliver superlative results that were previously out of reach. If you do not yet view AI as an essential partner in your daily pursuit of excellence, you will find it impossible to keep pace with our mission. High performers who harness AI technology to transcend traditional boundaries and set new benchmarks for professional excellence will thrive at Click.
• 10+ years of experience in pharmaceutical, biotech, or digital health marketing, including direct experience marketing OTC or consumer health products.
• Bachelor's degree required; MBA, PharmD, or MPH preferred.
• Demonstrated experience supporting or leading brand launches.
• 5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
• Proven ability to apply data, analytics, and AI-enabled tools to marketing execution.
• Proven ability to leverage data, analytics, and AI-enabled tools to drive strategic insight and operational excellence.
• A graduate of a 4-year degree with a top-tier university with strong academic track record
• Strong organizational and time management skills, and excellent attention to detail

Preferred

• Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus
• Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)
• Leveraged deep Central Nervous System (CNS) subject matter expertise to design, launch, and manage clinical and operational programs, evaluating complex data to drive strategy and partner with key opinion leaders
• Thrive in a high-velocity startup setting by driving initiatives from 0-to-1 with minimal guidance, adapting quickly to shifting priorities, and optimizing workflows for rapid growth

Benefits

• Competitive Salary with Annual Review | Cash Bonus | Stock Options | 5% 401(k) matching | Medical | Dental | Vision | Life Insurance | Voluntary Benefits | Unlimited PTO | Uber One | Nectar Rewards | One Medical | Fertility Support | Fitness Reimbursement | Bike Membership | Professional Development Stipend | DoorDash and Catered Lunches | Parent Benefits | LinkedIn Learning | Gemini Enterprise Stack | Industrious Workspaces | Commuter Subsidies | Flexible Work Arrangement | Choice of Mac or Windows | Sponsored Company Events | Office Snacks and Beverages | Much More…