Director Marketing

Lake Forest, IL (Unknown)

$144K/yr – $214K/yrDirector/Executive

Posted 4 months ago

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Job Summary

Drive growth through strategic brand extensions and new product innovations for Reynolds, leading cross-functional teams and P&L ownership.

  • Own development and launch of new product opportunities and innovation pipelines across categories.
  • Must-have: 10+ years in CPG product development with 5+ years in leadership.
  • Standout: Cross-functional leadership across insights, marketing, sales, and supply chain to drive go-to-market.

Job Description

Responsibilities

  • We are looking for a strategic and entrepreneurial leader to launch innovation through brand extensions into new categories.
  • You will have the opportunity to Make Great Things Happen!
  • Strategic Vision
  • Identify whitespace opportunities / categories where existing RCP brands can grow.
  • Lead consumer research to identify new product opportunities and to guide new product strategic definition and innovation pipeline.
  • Build business cases to support recommendations.
  • Partner with M&A team on identification of new growth platforms that compliment organic brand extensions.
  • Portfolio Identification
  • Finalize product portfolio.
  • Scout and vet suppliers.
  • Negotiate terms (quality, cost, delivery).
  • Align with Sourcing and Supply Chain teams.

Requirements

  • BA/BS degree in Marketing, Business or related field.
  • 10+ years of related professional and progressive product development experience in the CPG industry, with at least 5 years in a senior leadership or management role
  • Proven track record of launching profitable and sustainable product innovation.
  • Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
  • Experience with consumer research methodologies and a New Product Stage Gate Process.
  • Excellent business acumen with experience managing budgets/P&L.
  • Strong analytical, leadership, and communication skills with the ability to influence across functions.
  • Experience working with co-manufacturers.
  • Proficiency with retailer scan data analysis programs such as Nielsen or IRI.
  • Ability to travel.

Preferred

  • You put safety first, always
  • You listen, learn, and evolve
  • You are passionate about collaboration, teamwork, and achieving shared goals
  • You treat all people with respect, operating ethically, and embrace inclusivity
  • You are committed to improving our impact on local communities

Benefits

  • Wisely Pay Card – so you can get your money fast
  • Comprehensive Benefits Plan (Medical, Dental, and Vision)
  • Wellness Program
  • 401K
  • PTO
  • Tuition Assistance
  • Employee Referral Program
  • Life Insurance
  • Employee Resource Program
  • Paid Parental Leave
Reynolds Consumer Products logo

Reynolds Consumer Products

3.2 Glassdoor

Reynolds Consumer Products, headquartered in Lake Forest, Illinois, provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information on our company and brands, go to http://www.ReynoldsConsumerProducts.com, http://www.Hefty.com, and http://www.ReynoldsKitchens.com.

Founded in 2011
Lake Forest, Illinois, USA
2.6K employees (154 in marketing)
49% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
10.7K
Traffic Source Mix
Search
27%
Direct
54.6%
Referral
8.6%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
129 (5% of company)
Median Career Experience
20.5 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $700M

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