Responsibilities

• Collaborate with Marketing, Ticket Operations, Ticket Sales, 49er Club, Strategic Communications, Charlotte Sports Properties, and other campus and auxiliary partnerships to create integrated marketing campaigns with a focus on maximizing engagement, sales and revenue generation.
• Lead the department’s email marketing and automation strategy, including the development and implementation of a department-wide email communication calendar.
• Develop, implement, and optimize high-quality, engaging, and creative digital marketing campaigns and strategies for the department.
• Develop the strategy and execution for all paid advertising campaigns, including social media, search, and display ads, utilizing an assigned budget and collaborating with external vendors when appropriate.
• Work alongside ticket operations to develop and implement dynamic pricing strategies for ticketed sports
• Lead 49er Club digital communication efforts to help increase membership and fundraising revenue while assisting in their goals and campaigns.
• Provide support to Strategic Communications for the Charlotte Athletics Mobile App.
• Develop a strategy for an external mass text messaging platform.
• Create a data and analytics infrastructure to provide key insights to various external departments to help increase engagement, attendance, and revenue.
• Maintain a good understanding of digital marketing best practices and new technologies.

Requirements

• A Bachelor’s Degree, two years of relevant work experience in collegiate marketing, or an equivalent combination of education and experience.

Preferred

• Excellent communication, organizational, and critical thinking skills.
• Ability to engage with varying stakeholders.
• Ability to oversee multiple projects simultaneously.