Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational growth objectives.
• Create annual and quarterly marketing plans focused on increasing patient volume, physician referrals, brand awareness, and market expansion.
• Collaborate with executive leadership to establish marketing priorities, budgets, and measurable performance goals.
• Drive accountability for marketing performance by achieving established KPIs, monitoring results, optimizing campaigns, and delivering regular executive reporting on marketing effectiveness, patient acquisition, and return on investment.
• Manage the marketing budget while maximizing efficiency and return on investment.
• Oversee the organization's digital marketing strategy in partnership with Relief's external marketing agency.
• Manage the agency relationship by establishing priorities, communicating business objectives, and ensuring marketing initiatives align with organizational goals.
• Hold the agency accountable for achieving established performance metrics, including patient acquisition, conversion rates, cost per acquisition, website traffic, and return on marketing investment.
• Review campaign performance, analyze marketing data, and provide strategic direction to optimize digital marketing efforts.
• Oversee website strategy, content, user experience, and online reputation management to ensure a consistent and engaging digital presence.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive marketing experience with increasing leadership responsibility.
• Strong knowledge of SEO, SEM, CRM systems, marketing automation, Google Analytics, paid media, and website management.
• Experience managing marketing budgets and measuring campaign performance.
• Strong analytical, organizational, project management, and communication skills.
• Ability to lead multiple initiatives simultaneously in a fast-paced environment.
• Passion for improving access to mental healthcare.

Preferred

• Experience marketing behavioral health or specialty healthcare services.
• Experience supporting multi-location healthcare organizations.
• Familiarity with HIPAA-compliant marketing practices.
• Experience managing public relations and community outreach initiatives.
• Experience with CRM platforms, marketing automation, and attribution reporting.

Benefits

• Competitive salary
• Performance-based annual bonus
• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible Spending Account (FSA)
• Life insurance
• Paid Time Off
• Professional development opportunities