Responsibilities

• You will be accountable for the accelerated growth and strategic development of the Redken Haircare + Styling portfolio which encompasses key haircare pillars and the styling portfolio.
• You will be responsible for a key strategic retail growth initiative that will span across the entire Redken Retail business (inclusive of new pillars & future innovation) which is Holiday Program (assortment mix, pricing management & animation).
• You will have 1x direct report - manager that will partner on the outlined needs to achieve success in the role.
• This role requires a dual-lens approach: driving professional authority in the salon channel while simultaneously commanding the consumer landscape which includes partnership with major retailer partners Amazon, Ulta, & D2C.
• You will lead the strategy, implementation, and performance evaluation of the business across SalonCentric and key consumer channels.
• As the Haircare + Styling lead, you are responsible for the comprehensive marketing ecosystem, from product innovation and promotional calendars to consumer advertising and media planning.
• You will lead the development of 360-degree marketing strategies that build brand equity and drive market share.
• You will collaborate effectively with cross-functional partners including Sales, Operations, Finance, Education, Brand Engagement (PR, A&I, Social), Creative, and Global Marketing (DMI), & CDMO (Media) to ensure seamless execution.
• Additionally, you will monitor and analyze business results to identify opportunities for optimization.
• Omnichannel Strategy & Growth: Lead the execution and development of clear brand-building plans aligned with divisional objectives.

Requirements

• Bachelor’s degree in marketing or related field.
• 7+ years brand management experience, preferably with beauty industry-related experience.
• Strong analytical skills and financial acumen.
• Excellent written/oral communication skills and forecasting experience.
• Strong execution, leadership and consensus building/decision making skills.
• Computer literacy on Windows, MS Word, PowerPoint and Excel.
• Ability to travel domestically periodically (max. 25%).
• Strategic thinker and effective communicator at all levels of the organization
• Proven leadership skills include the ability to lead, motivate, and develop team members.
• Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.

Benefits

• Salary Range: $140,100- $203,200 (the actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs