Director of Marketing – RayzeBio at Bristol Myers Squibb EU Policy | Princeton, NJ | $203K/yr – $246K/yr

Bristol Myers Squibb EU Policy

Director of Marketing – RayzeBio

Princeton, NJ (On-site)

$203K/yr – $246K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the brand and launch playbook for a high-stakes oncology asset, turning patient and payer insights into a differentiated market position while leading an AI-enabled, channel-spanning go-to-market.

Brand Strategy: Shape positioning, messaging, segmentation, and category leadership with cross-functional alignment.
Commercial Launch: Own the integrated omnichannel plan and cross-functional readiness for a rapid, data-informed launch.
Organization & Outcomes: Build the marketing function, govern decisions with customer-centric data, and track a launch scorecard for accountability.

Job Description

Responsibilities

Co-architect the RYZ101 brand and contribute to positioning, messaging, segmentation, and competitive differentiation with the Head of Marketing.
Translate customer, market, and clinical insights into strategic choices that sharpen the brand edge and accelerate adoption.
Lead market-shaping initiatives like disease awareness, ecosystem development, and thought leader strategy to define the category before and after launch.
Contribute to pipeline readiness by helping establish a launch excellence framework that scales across future assets.
Own the commercial launch plan for RYZ101, integrating cross-functional priorities into a coherent go-to-market motion.
Build an integrated omnichannel approach spanning digital, CRM, field enablement, health-system engagement, and patient-facing initiatives.
Partner with Market Access, Medical Affairs, Patient Services, and Commercial Operations to align the full launch ecosystem.
Champion AI-enabled marketing capabilities like predictive analytics, next-best-action, modular content, and rapid experimentation to launch faster and smarter.
Help build the RayzeBio marketing function with ways of working, performance standards, and a culture of insight-driven decision-making.
Represent the customer in strategic discussions, grounding commercial planning in real-world patient journeys and healthcare system dynamics.

Requirements

Bachelor's degree required; advanced degree (MBA, PharmD, or related field) is a plus.
8–10+ years of pharmaceutical or biotechnology marketing experience with significant oncology exposure and at least one full product launch cycle.
Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or similar) is a plus.
Proven success leading cross-functional launch planning and execution across pre- and post-launch phases.
Ability to influence in matrixed environments and operate at leadership levels.
Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology.
Strong analytical and strategic planning skills with the ability to synthesize complex information into actionable insights.
Comfort with modern marketing analytics and AI-enabled approaches, applied responsibly with governance.

Nice to Have

Experience in radiopharmaceutical therapy (RPT) is preferred.
Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or infrastructure-dependent products) is a plus.
Advanced degree (MBA, PharmD, or related field) is a plus.

Benefits

Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as Well-Being Account, Living Life Better, and EAP.
Financial Well-being: 401(k), disability and life insurance, supplemental health insurance, travel protection, legal support, survivor support.
Paid Time Off: Flexible time off and holidays; vacation for new hires with manager approval; other holiday policies by location.