Director of Marketing - RayzeBio

Princeton, NJ (On-site)

$203K/yr – $246K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape the launch and brand for RYZ101 by aligning cross-functional strategy, AI-enabled marketing, and governance to accelerate adoption in oncology radiopharmaceuticals.

  • Launch leadership and cross-functional orchestration across brand, channel, and market access
  • Brand strategy, market shaping, and competitive differentiation to define the category
  • Data-driven marketing with AI-enabled insights, experimentation, and governance to drive faster, smarter decisions

Job Description

Responsibilities

  • Co-architect the RYZ101 brand-contributing to positioning, messaging, segmentation, and competitive differentiation alongside the Head of Marketing.
  • Translate customer, market, and clinical insights into strategic choices that sharpen the brand's edge and accelerate adoption.
  • Lead market-shaping initiatives-disease awareness, ecosystem development, and thought leader strategy-that define the category before and after launch.
  • Contribute to pipeline readiness, helping establish a launch excellence framework that scales across RayzeBio's future assets.
  • Own the commercial launch plan for RYZ101, integrating cross-functional priorities, customer engagement strategies, and channel execution into a coherent go-to-market motion.
  • Build an integrated omnichannel approach spanning digital, CRM, field enablement, health-system engagement, and patient-facing initiatives.
  • Partner with Market Access, Medical Affairs, Patient Services, and Commercial Operations to ensure the full launch ecosystem is aligned and ready.
  • Champion AI-enabled marketing capabilities-predictive analytics, next-best-action thinking, modular content, and rapid experimentation-to launch faster and smarter.
  • Help build the RayzeBio marketing function, establishing ways of working, performance standards, and a culture of insight-driven decision-making.
  • Serve as a senior voice in cross-functional governance, ensuring Marketing's perspective is integrated into business-critical decisions.

Requirements

  • Bachelor's degree required; advanced degree (MBA, PharmD, or related field) is a plus.
  • 8-10+ years of pharmaceutical or biotechnology marketing experience, with significant oncology exposure and at least one full product launch cycle.
  • Experience in radiopharmaceutical therapy (RPT) is preferred.
  • Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus.
  • Proven success leading cross-functional launch planning and execution across pre- and post-launch phases.
  • Demonstrated ability to lead through influence in matrixed environments and operate effectively at the leadership level.
  • Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology.
  • Strong analytical and strategic planning skills with the ability to synthesize complex information into actionable insights.
  • Comfort with modern marketing analytics and AI-enabled approaches, applied responsibly with appropriate governance.

Preferred

  • Experience with radiopharmaceutical therapy (RPT) is preferred.
  • Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus.

Benefits

  • Health Coverage Medical, pharmacy, dental, and vision care.
  • Wellbeing Support Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
  • Paid Time Off
  • US Exempt Employees flexible time off (unlimited, with manager approval, 11 paid national holidays)
  • Annual paid time off specifics for Phoenix, AZ, Puerto Rico and Rayzebio employees
  • Additional time off: unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, medical/personal/parental/caregiver/bereavement/military leaves, and an annual Global Shutdown between Christmas and New Years Day.

Compensation

  • Princeton - NJ - US $203,389 - $246,459
  • The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available.
  • The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience.
  • Final, individual compensation will be decided based on demonstrated experience.

How to apply

  • Learn more about RayzeBio https //careers.bms.com/rayzebio/

About RayzeBio

  • At RayzeBio, every day is an opportunity to ignite meaningful change. As a wholly-owned subsidiary of Bristol Myers Squibb, RayzeBio blends the nimble, pioneering spirit of an emergent biotech with the global expertise and resources of a leading innovator in oncology. Our mission is to develop transformative radiopharmaceutical therapies that offer new hope for patients living with cancer. Here, you'll join a multidisciplinary team where your ideas are valued, your expertise is amplified, and collaboration is at the heart of everything we do. From day one, expect to make an immediate impact-on our science, on our teams, and most importantly, on patients.

Other

  • RayzeBio was acquired by Bristol Myers Squibb (BMS) in 2024 and is a wholly-owned subsidiary of BMS; however, RayzeBio will continue to operate as a standalone organization.
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Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

Marketing Team

Marketing Team Size
1,254 (3% of company)
Median Career Experience
19 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

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