Responsibilities

• Marketing Strategy & Positioning Prioritize and execute Radin’s marketing strategy aligned with revenue growth, product adoption, and market expansion. Define differentiated messaging and value propositions for radiology practices, imaging centers, and hospital systems.
• Product & Content Marketing Lead initiatives that position Radin as a credible and innovative technology partner within radiology. Develop high-value marketing content including: - Case studies - Solution overviews - Webinars and educational resources - Sales enablement materials Translate complex technical workflows into clear and compelling messaging for healthcare audiences.
• Demand Generation & Pipeline Development Develop marketing programs that drive qualified pipeline growth. Lead digital marketing initiatives, content campaigns, webinars, and targeted industry outreach. Establish lead tracking, campaign reporting, and marketing analytics.
• Conference Strategy Plan and execute Radin’s presence at major radiology and healthcare conferences including: - Messaging and product positioning - Demonstrations and booth strategy - Marketing campaigns and follow-up initiatives - Speaking opportunities for leadership
• Marketing Infrastructure Develop the marketing foundation required to support long-term growth, including: - Website strategy and digital presence - Marketing automation and CRM alignment - Campaign measurement and analytics - Sales enablement support

Requirements

• 5+ years of marketing hands-on experience
• Experience in SaaS, AI, health IT technology
• Strong background in SEO, brand development, demand generation, and product packaging and positioning
• Ability to operate in a growth-stage technology company

Preferred

• Radiology experience strongly preferred