Director of Marketing and Public Relations (Hybrid)

Charlotte, NC (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth and brand impact for a multi-location pet services brand through integrated marketing, PR, and client engagement.

  • Own multi-location marketing strategy and revenue-driven campaigns across locations.
  • Must-have: 7+ years in marketing with proven revenue growth and hands-on PR.
  • Standout: Experience leading brand consistency and external agency leadership.

Job Description

Responsibilities

  • Drive Growth Through MarketingDevelop and execute multi-location marketing strategies that increase Dogs per Day and support revenue growth.
  • Lead all digital marketing efforts including website management, SEO, social media, email marketing, and paid campaigns.
  • Use data and analytics to measure campaign performance, optimize ROI, and identify growth opportunities.
  • Develop targeted strategies to grow priority markets and improve performance in underperforming locations.
  • Manage marketing budgets and allocate resources strategically across locations.
  • Elevate Brand & Public Relations
  • Lead public relations strategy, media outreach, and brand storytelling.
  • Build strong relationships with local media, community organizations, and strategic partners.
  • Secure media coverage, coordinate events, and increase visibility across key markets.
  • Ensure a consistent and compelling brand experience across all locations and marketing channels.

Requirements

  • 7+ years of progressive experience in marketing, brand management, or growth marketing.
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Proven track record of driving measurable revenue growth through marketing initiatives.
  • Direct ownership of public relations efforts, including media outreach and relationship management.
  • Strong experience with digital marketing, analytics, and performance optimization.
  • Strong writing, storytelling, and communication skills.
  • Strategic thinker with ability to execute in a fast-paced, growing organization.
  • Experience supporting multi-location or service-based businesses preferred.
  • Candidates must be able to clearly demonstrate how their marketing efforts have directly impacted revenue, customer acquisition, and business growth.
  • This role requires both performance marketing expertise and hands-on public relations experience, including media outreach, community engagement, and brand storytelling.