Responsibilities

• Develop and execute comprehensive marketing strategies that align with business objectives and vision
• Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams
• Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns
• Establish key performance indicators and marketing metrics to measure success and ROI
• Design and implement direct response campaigns across multiple channels including digital, direct mail, email, and paid advertising
• Create compelling offers, landing pages, and conversion funnels that drive immediate customer action
• Conduct rigorous A/B testing and optimization to maximize response rates and conversion performance
• Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions
• Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department
• Establish marketing processes, workflows, and best practices to ensure consistent execution

Requirements

• Bachelors Degree in Marketing, Business, or equivalent
• 7+ years of marketing experience with at least 4 years in leadership roles
• Strong background in direct response and direct to consumer marketing with proven success in creating campaigns that generate immediate, measurable results
• Demonstrated expertise in conversion optimization, funnel development, and customer acquisition
• Experience managing marketing performance metrics

Preferred

• MBA in Marketing, Business, or related field
• Experience in Nutraceuticals, Pharmaceuticals, Functional Foods industries
• Familiarity with marketing technology stack integration and optimization
• Previous experience scaling marketing operations in high-growth environments

Benefits

• A competitive starting salary!
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program