Director, Marketing Planning and Operations

USA (Remote)

$137K/yr – $252K/yrDirector/Executive10+ years expFull time

Posted 4 days ago

Job Summary

Own and drive end-to-end marketing planning, operating rhythms, and budgeting while partnering with the CMO and cross-functional teams to deliver executive-ready plans and deliverables.

  • Own long-range, annual, and quarterly planning and align marketing execution across markets.
  • Build and rollout unified workflows and cross-functional operating rhythms across the marketing org.

Job Description

Responsibilities

  • Planning Drives end-to-end strategy and process across the marketing organization, ensuring alignment between business priorities and how marketing supports them. - Own and drive long-range, annual, and quarterly planning—defining strategic pillars, establishing cross-team timelines, and collaborating with global marketing leadership to scale, adapt, and align marketing execution across international markets. - Facilitate brainstorm sessions for planning with clear structure, driving discussion, decisions, and next steps. - Produce and manage key marketing deliverables and executive templates, including QBR presentations (in collaboration with marketing leads), weekly status updates, monthly company newsletters, and Board of Directors materials. - Serve as a strategic thought partner to the CMO and marketing leads. Operating Rhythms Ensure effective, cohesive operations across every team in the marketing organization. - Partner across all marketing functions—including Creative, Lifecycle, PMM, Paid Ads, and Integrated Marketing—to evaluate team operations, bridge cross-functional gaps, and establish unified workflows, templates, and processes that optimize execution and drive integrated performance. - Ensure every team understands how they collaborate and connect across the broader organization, identifying and building the cross-functional workflows to support this. - Own the communication and rollout of new workflows and operating practices across the marketing org. - Support the marketing organization through agency selection, management, and procurement. - Identify, recommend, and implement workflow tools that improve efficiency across individual teams and the organization as a whole. Budgets Partner with the CMO and marketing leads to plan and manage annual and quarterly budgets. - Maintain a central budget system that enables accurate, real-time tracking across all teams and channels. - Partner closely with Finance to manage budgets, project metrics, and control costs across T&E and marketing investment areas, driving financial efficiency and maximum ROI. - Lead key stakeholder partnerships to align cross-team priorities, establishing consistent operating rhythms and communications that clarify budget expectations and streamline execution.

Requirements

  • 10+ years of experience in Marketing Planning, Marketing Operations, or Strategy & Operations roles.
  • Exceptional written and verbal communication skills, with a proven ability to draft clear, concise, and impactful executive communications.
  • Stellar project management expertise with a strong track record of consistently meeting or exceeding project deadlines.
  • Deep business acumen and curiosity for problem-solving, understanding business drivers, and engaging directly with the product.
  • Financial acumen, including hands-on experience managing complex budgets within matrixed or multidivisional organizations.
  • Proactive and collaborative mindset, with a history of building strong cross-functional partnerships across all organizational levels.
  • Bachelor’s degree or equivalent practical experience.

Preferred

  • Subscription business model experience preferred.
  • International experience working across global teams is a plus.

Benefits

  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • Paid parental leave
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership Tile trackers
Life360 logo

Life360

4.1 Glassdoor

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com

Founded in 2008
San Mateo, California, USA
636 employees (79 in marketing)
78% recommend to a friend
87% CEO approval

Salaries

Posted range

$137K/yr – $252K/yr

Taken straight from the job posting.

See all Life360 salaries

Funding

Total Funding
$460.2M
Last Raise
$320M
Post IPO Debt, 10 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $320M
  • Nov 2022
    Post IPO Equity • $33M
  • Jun 2021
    Post IPO Equity • $2.1M

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$96.4K
Traffic Source Mix
Search
50.7%
Direct
42.4%
Referral
4.6%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~641

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