Director, Marketing - The Pink Stuff at Rust-Oleum Corporation | Vernon Hills, IL | $140K/yr – $165K/yr

Rust-Oleum Corporation

Director, Marketing - The Pink Stuff

Vernon Hills, IL (On-site)

$140K/yr – $165K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own a consumer led growth agenda with strong brand and P&L oversight, shaping a digital first GTM and an integrated strategy across brand, ecommerce, and sales.

Brand strategy and activation: craft annual plans, drive awareness, and align channels with sales goals.
Digital first GTM and campaigns: translate brand strategy into paid, owned, and earned execution and ecommerce activation.
Portfolio and cross functional leadership: manage the product pipeline, forecast, and collaborate with R&D, Ops, Supply Chain, and Finance to deliver consumer-relevant innovations.

Job Description

Responsibilities

Consumer, Category & Market Expertise
Lead the development of a robust consumer learning agenda grounded in category dynamics, macro trends, and competitive intelligence, translating insights into clear strategic actions.
Partner with Consumer Insights, Digital/Ecomm team and Category Management to identify whitespace opportunities and growth levers.
Brand Strategy & Marketing Activation
Lead the development of annual brand strategies and integrated marketing plans that strengthen brand equity, increase household penetration, and accelerate growth across channels.
Own a digital-first go-to-market approach, partnering closely with Ecommerce, Global, and Demand Generation teams to translate brand strategy into best-in-class execution across paid, owned, and earned channels.
Lead the development of social and digital campaigns that drive awareness, engagement, conversion, and advocacy, with strong oversight of content strategy, influencer partnerships, performance media, and ecommerce activation.
Collaborate with Sales to align brand strategy with customer plans, retailer media, and omni-channel activation.
Prepare and present best in class sales decks leveraging insightful brand story telling.
Product Portfolio and Innovation Leadership
Lead end-to-end brand portfolio and innovation management, including whitespace identification, concept development, claims strategy, SKU optimization, pricing, forecasting, and stage-gate execution.

Commercial & P&L Management

Oversee brand P&L to drive profitable, sustainable growth.
Manage brand budget and ensure strong ROI across marketing investments.
Partner with cross functional team to forecast sales, margin, and promotional needs.

Cross-Functional Leadership

Act as the hub for project teams, driving alignment, timelines, and decision-making., Influence Sales, R&D, Operations, Supply Chain, and Executive Leadership., Present strategies, updates, and recommendations with clear storytelling and executive presence to internal and external audiences.

Rust-Oleum Corporation

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. He just wanted to keep his ship intact. That’s why, when he noticed that an accidental splash of fish oil had stopped the relentless spread of corrosion on his rusty metal deck, he immediately recognized it for what it was: A valuable solution. The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution—which has led to some of the most cutting-edge, durable and innovative products in the industry. If you've got a surface you need to protect or a look you want to transform, you've come to the right place. We have a coating for every challenge. Welcome to Rust-Oleum, home of trusted quality—and powerful solutions—since 1921. __Rust-Oleum Corporation is a subsidiary of RPM International, Inc.

Founded in 1921

Vernon Hills, Illinois, USA

1.5K employees (146 in marketing)

www.rustoleum.com