Director, Marketing Operations

New York City, NY (Hybrid)

$185K/yr – $240K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the centralized marketing tech stack and governance, drive AI workflow automation, and shape cross-functional operating rhythms to accelerate campaigns.

  • Own the martech stack and governance with vendor strategy and software spend.
  • Lead AI automation across campaigns and creative workflows to reduce manual work and debt.
  • Build scalable operating rhythms with Creative, Growth, Brand, and Product Marketing to enable high-velocity execution.

Job Description

Responsibilities

  • Full ownership of Zocdoc's centralized marketing technology stack; managing vendor strategy, financial accountability, and unified software spending
  • Acting as the AI champion, leading the integration of autonomous AI workflows that eliminate technical debt and automate campaign execution
  • Establishing and managing the macro operational cadence. Planning cycles, QBRs, and weekly leadership check-ins
  • Building and fostering relationships with Creative, Growth, Brand, and Product Marketing teams to design infrastructure that enables high-velocity execution
  • Designing and deploying scalable working models and cross-functional processes
  • Driving rigorous data governance. Owning data architecture, analytics platforms, and CMS administration
  • Working with cutting-edge GenAI tools and technology to push the boundaries of marketing operations

Requirements

  • 10+ years of progressive experience in Marketing Operations leadership, MarTech stack management, and technical data governance
  • The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
  • Proven expertise in designing and deploying scalable infrastructure and cross-functional working models
  • Deep technical fluency in data architecture, analytics platforms, and CMS administration
  • A compassionate but consultative and confident approach with cross-functional stakeholders
  • The mentality of an entrepreneur/owner and a strong bias to action
  • Superb communication skills and humility
  • An unrelenting desire to build more equitable, inclusive, and diverse workplaces

Preferred

  • Personally motivated by the idea of building operational systems that unlock other people's best work. You find deep satisfaction in being the engine behind the engine
  • Autonomous, urgent, and creative. You genuinely love solving complex infrastructure problems and building the processes that make entire teams faster
  • Highly energized by the intersection of technology, data, and marketing. You see MarTech not as a cost center, but as a strategic weapon
  • Passionate about AI and automation. You're always looking for the next workflow you can eliminate, optimize, or hand off to a machine
  • A natural collaborator who thrives in cross-functional environments and builds trust with both technical and non-technical stakeholders
  • The kind of person who brings order to ambiguity. You can walk into a messy tech stack and walk out with a clear, actionable roadmap

Benefits

  • Flexible, hybrid work environment at our convenient Soho location
  • Unlimited Vacation
  • 100% paid employee health benefit options (including medical, dental, and vision)
  • Commuter Benefits
  • 401(k) with employer funded match
  • Corporate wellness program with Wellhub
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive paid parental leave and fertility/family planning reimbursement
  • Cell phone reimbursement
  • Catered lunch everyday along with beverages and snacks
Zocdoc logo

Zocdoc

3.8 Glassdoor

"Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

Founded in 2007
New York, New York, USA
1.2K employees (103 in marketing)
67% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
8.1M
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
54.5%
Direct
38.2%
Referral
5.7%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
77 (6% of company)
Median Career Experience
15 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$375.9M
Last Raise
$150M
Private Equity, 5 years ago

Funding History

  • Feb 2021
    Private Equity • $150M
  • Jul 2019
    Series D
  • May 2017
    Secondary Market

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