Responsibilities

• own paid media strategy and execution across search, display, social, and other growth channels.
• build and run ABM programs targeting high-value fleet operators and maritime enterprises, define full funnel from first touch to closed-won, establish ownership of pipeline targets.
• oversee data architecture and attribution modeling, evaluate and optimize martech stack, manage external agency relationships.
• own HubSpot, including segmentation, lead scoring, lifecycle stages, nurture architecture, and pipeline hygiene.
• build nurture sequences for new prospects, as well as retention and expansion programs for existing customers.
• partner with sales to align on handoff criteria, SLAs, pipeline health, and reporting.
• spearhead an active website migration project, coordinate between internal technical ownership and external SEO resources to protect organic performance during and after transition.
• own the marketing roadmap for the site post-launch, including conversion optimization, messaging, content strategy, and digital performance.
• represent Vessel Vanguard at trade-shows and industry events, while managing external vendors for creative, design, and content production.
• set the agenda, manage partners, ensure work supports growth.