Director, Marketing Operations at GEICO | Bethesda, MD | $147K/yr – $230K/yr

GEICO

Director, Marketing Operations

Bethesda, MD (Hybrid)

$147K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the operating system that ties strategy, funding, execution, and governance for a large marketing function, balancing speed with control and driving adoption across agencies and partners.

Governance & Risk: establish scalable frameworks, automations, and audit-ready processes with clear ownership and executive visibility.
Operational System Adoption: drive MOS deployment across teams and agencies to improve clarity, efficiency, and decision speed.

Job Description

Responsibilities

Operational Excellence & Delivery
Embed operational rigor across all workflows, controls, and reporting
Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption
Design staffing models that map marketing talent efficiently across all workstreams
Connect the dots between strategy, funding, execution, and performance through clear processes and workflows
Eliminate funding friction - streamline how marketing work gets approved and activated
Cross-Functional Partnership & Influence
Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide
Create buy-in and consensus with teams outside your direct control
Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience
Risk, Governance & Financial Stewardship
Primary marketing partner to Finance, Legal, Compliance, and Risk teams
Balance innovation with control- enable speed while maintaining operational integrity
Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation
Drive automation to reduce manual effort, errors, and duplication
Ensure marketing investments scale without introducing operational, regulatory, or reputational risk
Partner & Scope Leadership
Lead partner strategy (alongside legal and supplier management) across supplier selection, negotiations, renewals, and compliance
Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes
Ensure compliance while supporting strategic sourcing and competitive RFPs
Single threaded leader for agency and supply management
Performance & Operational Excellence
Evolve supplier performance through KPIs, scorecards, and regular business reviews
Drive continuous improvement through process enhancements and cost-saving initiatives
Resolve performance issues quickly with structured corrective action plans
What Success Looks Like
A clearly defined and understood marketing operating system that teams can easily navigate and use
Increased operational clarity—teams understand how work gets done, where decisions happen, and how tools connect
Measurable improvements in efficiency (speed, reduced friction) and effectiveness (quality, impact of output)
Strong adoption of the MOS across teams and agency partners
Marketing leaders can clearly articulate how the system enables better business outcomes
The MOS acts as a multiplier on marketing engagement, performance, and scalability

Who You Are

Core Traits

A system level thinker with strong creative intuition
Comfortable operating in ambiguity and shaping what doesn’t yet exist
Fluent in both business strategy and technical possibility

Experience & Skills

10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
Proven experience designing complex systems across tools and partners
Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
Ability to influence without direct ownership
Clear communicator who can translate between executives, technologists, creatives, and vendors
Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities
Calm executive presence; able to operate confidently at senior client and leadership levels

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers