Director of Marketing at Next Gen Personal Finance | USA | $150K/yr – $165K/yr

Next Gen Personal Finance

Director of Marketing

USA (Hybrid)

$150K/yr – $165K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the marketing and communications function at scale, translating priorities into a cohesive strategy, brand voice, and measurement framework across educators, districts, and funders.

Own cross-channel strategy and audience segmentation to grow engagement and thought leadership.
Build and run a data-driven marketing measurement model to guide channel mix and resource allocation.
Lead go-to-market work for teacher-facing resources in collaboration with Curriculum, PD, and Product teams while aligning with Partnerships and Development.

Job Description

Responsibilities

Own and drive NGPF's integrated marketing and communications strategy across all audiences — teachers, school district and state partners, and donors — ensuring alignment with NGPF’s mission and organizational goals
Translate organizational priorities into marketing strategy and report on outcomes and tradeoffs
Make resource allocation decisions across programs, channels, and audiences
Set the standard for how the marketing function operates and own team performance over time
Foster a culture of innovation within the marketing function to encourage creative thinking and explore new marketing approaches
Oversee audience segmentation and positioning strategies to strengthen visibility, relevance, and engagement
Drive NGPF's digital presence and channel strategy — website, SEO, content, email, social, and organic and paid media — with a strategic focus on audience growth, engagement depth, and stakeholder segmentation
Align with Partnerships and Development on joint strategy and goals for institutional and funder relationships
Develop go-to-market strategies for new teacher-facing resources and services in partnership with Curriculum, Professional Development, and Product teams
Position NGPF as a national thought leader in K-12 personal finance education

Requirements

10+ years of progressive experience in marketing and communications, with meaningful time spent in a senior or leadership role
Demonstrated experience in K-12 product marketing or similar - translating curriculum or educational technology products into compelling messaging for educator and administrator audiences
Experience managing owned digital channels (website, social media, email newsletters) with a strategic orientation toward audience growth and engagement
Strong marketing analytics proficiency — able to build and own a measurement framework, interpret data, and make prioritization decisions based on outcomes; experience with GA4 or similar platforms required
Experience managing and developing direct reports
Demonstrated comfort using AI tools in everyday workflows to increase output quality and efficiency
Experience operating at both the strategic and executional level in a lean, fast-moving organization
Proficiency in Mailchimp or equivalent email marketing platforms
Background in nonprofit or mission-driven organizations preferred

Preferred

Benefits

health insurance
401(k) matching contribution
18 paid vacation days (on top of company-wide holidays)
12 weeks of paid parental leave
various additional benefits.

Compensation

Salary: $150K - $165K

How to apply

Apply for this role here: https://www.ngpf.org/director-of-marketing/

Next Gen Personal Finance

2.8 Glassdoor

In 2011, Tim Ranzetta volunteered to teach a personal finance course to high schoolers in East Palo Alto, CA and spent countless hours searching for resources and cobbling together his curriculum. He felt there had to be a be a better way: a place teachers could easily find ready-to-implement resources, enabling them to plan less and teach more.In 2014, Tim met Jessica Endlich, at the time a high school principal in the New York City DOE, and together they founded Next Gen Personal Finance as a non-profit organization. Their mission was to connect educators with free resources and equip students with the knowledge and skills to lead financially successful and fulfilling lives.Since then, over 120,000 teachers have signed up for NGPF's platform. Teachers use NGPF as a one-stop shop for free curriculum, free professional development sessions, and free advocacy and support.This fast-growing community of educators emboldened the team at NGPF to launch Mission 2030, whereby every high schooler will take at least one semester course in personal finance before crossing the graduation stage by the year 2030.

Founded in 2014

Burlingame, California, USA

30 employees (3 in marketing)

ngpf.org

52% recommend to a friend