Responsibilities

• Partner with the CMEO to support and implement marketing strategies that align with institutional priorities and organizational objectives.
• Translate audience research and visitor insights into actionable marketing plans, promotional strategies, and visitor experience improvements.
• Manage marketing calendars, workflows, and departmental processes to ensure timely delivery of campaigns, communications, and institutional initiatives.
• Manage the tracking, analysis, and reporting of attendance, ticketing, audience, and campaign performance data to help guide marketing decisions and resource allocation.
• Establish, monitor, and evaluate key performance indicators (KPIs) for visitation, campaign effectiveness, audience engagement, and revenue performance.
• Use data-driven analysis to help optimize marketing investments, media spending, promotional effectiveness, and audience growth strategies.
• Recommend and implement tactical adjustments to campaigns, pricing promotions, audience targeting, and marketing channels to improve revenue performance and attendance outcomes.
• Lead the execution of integrated marketing and communications plans for exhibitions, programs/events, and institutional initiatives.
• Manage CHM’s paid media planning, buying, optimization, and performance analysis across traditional and digital channels.
• Collaborate on messaging, creative development, and channel planning across digital, print, and on-site platforms.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field required.
• A self-starter with 5-7 years of marketing and public engagement experience, ideally in a museum setting or nonprofit organization.
• Demonstrated experience translating audience research into strategic marketing initiatives and campaigns.
• Strong fluency in audience data, ticketing systems, and performance analytics and reporting tools.
• Proven ability to manage media relations and secure earned media coverage.
• Track record of driving measurable growth in visitation, engagement, or comparable outcomes.
• Excellent writing, communication, and project management skills.
• Ability to collaborate effectively across disciplines and levels of leadership.
• Proficiency in Microsoft Office 365, including Word, Excel, PowerPoint, and SharePoint.
• Experience with or ability to quickly become proficient in CRM and marketing automation platforms such as Salesforce and HubSpot.

Preferred

• Experience with CRM systems, audience segmentation, and marketing analytics platforms
• Fluency in digital marketing channels, including email, social media, and paid campaigns
• Familiarity with cultural institutions, contemporary audiences, and public engagement strategies.

Benefits

• Fully sponsored Medical, dental, and vision benefits
• Partially sponsored Health dependent costs
• Health Savings Accounts (HSA) with employer contributions
• 403(b) retirement plan with 1:1 employer matching
• Generous PTO (Paid Time Off) benefits
• Fully sponsored Life and Disability Insurance
• Employee Discounts in museum store and onsite cafe