Responsibilities

• Create Content
• Develop strategic content initiatives that support pipeline growth and revenue objectives
• Take complex technical concepts, ideas, and features and turn them into compelling Blogs, Whitepapers, Articles, Video scripts, Webinar content, and Web copy
• Own content performance analysis and pipeline impact reporting; present insights to the marketing team and recommend areas of improvement
• Partner with sales and executive leadership to align messaging with business growth objectives
• Lead website Presence & Digital Strategy: website strategy, performance, updates, and optimization to increase traffic, engagement, and conversions
• Lead SEO/AEO/GEO-focused initiatives and ongoing website improvements
• Collaborate with internal stakeholders and external vendors to ensure site accuracy, messaging consistency, and performance tracking

Requirements

• Minimum of three years’ professional experience in a relevant marketing, business, or communications role in a corporate or agency environment
• Proven experience leading strategic marketing initiatives that impact pipeline and revenue
• Excellent written and verbal communication skills, with the ability to turn technical concepts and features into compelling content across multiple formats including video and webinars
• Superior project management skills, with an ability to manage multiple strategic initiatives in a fast-paced, deadline-driven environment
• Strong analytical mindset with the ability to translate performance metrics into actionable marketing improvements
• Ability to deal with uncertainty and formulate workarounds to get the job done – resourceful while following all Company policies and standards
• Diploma or undergraduate degree
• Strong working knowledge of the MS Office Suite – Word, Outlook, Excel, and PowerPoint (intermediate level)

Preferred

• Zoho experience preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance