Responsibilities

• Elevate McCormick’s brand positioning, messaging, and visual identity to build emotional connections with consumers and reinforce its status as a leader in its top categories.
• Lead annual marketing planning process and support leadership in driving a 3-year roadmap for the McCormick and Club House brands.
• Oversee the creation of impactful seasonal/tentpole and always on marketing campaigns, partnering with key cross functional partners including media, social media, public relations, digital, and sales, ensuring alignment with target audience insights and business goals.
• Lead external agencies and internal studio teams to bring to life all aspects of creative content strategy and development across McCormick paid, owned and earned channels. Lead creative agency partnerships to execute large-scale campaign photo and video shoots, and always on digital content.
• Partner with consumer insights and growth teams to generate data-backed insights, strategies, and best practices for brand marketing plans and campaigns through comprehensive market research and analysis.
• Partner with the media, and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data.
• Lead, mentor, and grow a high-performing global team of marketers.