On The Marc Events

Director of Marketing

Norwalk, CT (On-site)

$95K/yr – $115K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Lead the end-to-end digital marketing and brand experiences for ONTHEMARC, owning websites, data-driven lead tracking, and cross-channel performance to drive bookings.

  • Own strategy and performance of all digital channels, including websites and lead pipelines.
  • Must-have: 7+ years in digital marketing with analytics, GA4, and CRM-based tracking.
  • Standout: Strong brand storytelling and experiential campaigns across events and venues.

Job Description

Responsibilities
  • OWN the strategy and performance of all digital channels, including social media, websites, and third-party event and wedding listing platforms.
  • Lead website management across Webflow and Showit, ensuring strong user experience, search visibility, content performance, and conversion optimization.
  • Oversee CMS structure, updates, and content governance across all web properties.
  • Manage analytics and reporting through GA4, Google Search Console, and SEO tools such as SE Ranking.
  • Optimize paid and organic social performance across Meta platforms and translate channel insights into clear actions.
  • Drive continuous improvement of lead generation funnels and overall digital marketing performance.
  • Oversee lead capture, tracking, and reporting across marketing channels and inquiry sources.
  • Manage and optimize Tripleseat as a core platform for inquiry tracking, pipeline visibility, and conversion insight.
  • Ensure accurate attribution of lead sources, campaign impact, and customer journeys.
  • Analyze inquiry patterns to identify high-performing channels, market trends, and growth opportunities.
Requirements
  • 7+ years of experience, ideally in hospitality, events, lifestyle, or a related service-driven industry.
  • Deeply skilled in digital marketing, website management, analytics, and CRM-based lead tracking.
  • Hands-on with tools such as GA4, Google Search Console, Webflow, Showit, Meta platforms, SE Ranking, and Tripleseat or similar systems.
  • Strong in brand development, visual storytelling, and content strategy across multiple customer touchpoints.
  • Experienced in planning and executing experiential campaigns, events, PR efforts, and partnership marketing.
  • Highly analytical and able to turn performance data, inquiry trends, and customer feedback into clear strategic decisions.
  • A strong project manager and communicator who builds productive relationships across teams and external partners.
  • Strategic, creative, detail-oriented, and solutions-focused, with a customer-first mindset and a clear passion for hospitality and memorable experiences.