Responsibilities

• Brand Management: Build and maintain a strong brand presence. Execute brand strategies, agency management, manage brand messaging, and ensure consistent brand communication across different channels and touchpoints.
• Execute marketing plans: Execute comprehensive marketing initiatives to all customer groups (HCP, allied health and consumer). Set clear goals, identifying target segments, positioning products effectively, and creating plans to drive product adoption and revenue growth. Manage all multi-channel marketing programs including app development and devices.
• Cross-functional Collaboration: Partner closely with various departments, such as field sales management, regulatory affairs, R&D, and medical affairs. Strong collaboration, align efforts, gather input, and drive cross-functional initiatives to ensure successful product launches and marketing campaigns. Leads marketing activities for Product Review Committee.
• Customer/ KOL Engagement: Develop initiatives with key opinion leaders, healthcare professionals, and patient advocacy groups, and medical societies.
• Market Research and Analysis: Execute market research plan, gather customer insights, and analyze market data. This includes monitoring industry trends, identifying market opportunities, and leveraging market research findings to inform product positioning and marketing strategies.
• Marketing communications: Oversee the development of compelling marketing collateral, digital content, sales tools, and advertising campaigns to effectively reach target audiences and support sales efforts. Effectively convey complex scientific and medical information to various audiences, including healthcare professionals, patients, and internal stakeholders.
• Performance tracking and reporting: Establish key performance indicators (KPIs) to measure the effectiveness of HCP marketing initiatives. Conduct regular engagement with field force and collect feedback to incorporate suggestions as appropriate. Regularly track, analyze, and report on marketing activities, providing insights and recommendations for optimization.
• Observe all Company, Health, Safety, Compliance and Environmental guidelines.
• Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Proven track record of at least 15 years in the pharmaceutical or healthcare industry with at least 10 years marketing experience.
• Experience launching product(s) in the diabetes category is preferred.
• Extensive experience in HCP marketing in the pharmaceutical/medical device/biotech industry required.
• Experience in developing and executing cost-effective social and digital marketing strategies.
• Previous experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.
• Record of increasing responsibility within sales and marketing.
• Demonstrated analytical skills and the ability to think strategically and solve problems.
• Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment.

Preferred

• Experience launching product(s) in the diabetes category is preferred.
• Previous experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.