Responsibilities

• Act as a true client partner, liaise/advise directly with stakeholders within the Digital Assets business and other key internal stakeholders to understand business goals and translate them into integrated and outcome driven marketing programs.
• Understand market drivers and competitive landscape to continuously evolve marketing strategies and maintain a competitive edge.
• Build client personas and segment focused engagement strategies in partnership with other client facing teams to align Marcoms plans to a more client centric mindset.
• Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc.), working directly with key business stakeholders, along with internal Marcoms teams and business partners to translate business goals into strategic, measurable, audience aligned marketing goals.
• Lead client acquisition, expansion, and retention programs—partnering with client facing teams to drive segment-focused initiatives that deepen client relationships and contribute to revenue growth
• Oversee the development of compelling content and thought leadership programs, by deeply understanding the needs of our clients, synthesizing key insights and partnering with the content and creative team to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences.
• Work with event marketing to develop and execute proprietary client engagement opportunities across thought leadership, roundtable and hospitality engagements, along with managing participation at third party events
• Engage with PR to facilitate media engagements and interviews for key executives to drive top tier coverage.
• Collaborate with M&C channel leads (Events, Social, Web etc.) and discipline teams (design, content, video etc.) to ensure marcoms plans are implemented effectively across all platforms, with consistent measurement and optimization practices.

Requirements

• Minimum of 8 years of related experience - general B2B marketing / communications / thought leadership and demand generation experience / background in preferably in financial services, fintech, crypto or B2B infrastructure sectors.
• Bachelor’s degree in marketing, Business, or related field; MBA preferred.

Preferred

• MBA preferred.
• Experience with Marketo preferred, or other marketing automation platforms.

Benefits

• Competitive compensation, including base pay and annual incentive
• Comprehensive health and life insurance and well-being benefits, based on location
• Pension / Retirement benefits
• Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.