Director of Marketing

Fort Lauderdale, FL (On-site)

$150K/yr – $200K/yrDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Own a high impact marketing function at a growing law firm, shaping strategy, coaching a senior team, and turning data into decisions across brand, content, events, and thought leadership.

  • Marketing strategy and brand growth: drive cross-channel plans that move the business forward.
  • Team leadership and executive presence: mentor a high performing team and represent the firm with leaders and clients.
  • Performance analytics and events/content orchestration: build KPI driven reporting, oversee content and events to grow audience and visibility.

Job Description

Responsibilities
  • Marketing Strategy: Develop and execute comprehensive marketing strategies that drive brand growth, strengthen market positioning, and support the firm's long-term business objectives.
  • Team Leadership: Lead, mentor, and develop a talented marketing team, fostering a culture of accountability, collaboration, innovation, and high performance.
  • Performance Analytics: Build reporting frameworks, establish meaningful KPIs, and leverage data-driven insights to measure performance, optimize results, and guide strategic decision-making.
  • Content and Social Growth: Oversee content strategy, social media initiatives, and audience development efforts that expand reach, deepen engagement, and strengthen brand visibility.
  • Event Management: Oversee and expand the firm's live and virtual events, creating memorable experiences that drive brand awareness, community engagement, and business growth.
  • Brand Development: Elevate the personal brands of the firm's leaders while identifying new opportunities for thought leadership, speaking engagements, media exposure, and strategic partnerships.

Traffic Signals

Monthly Visitors
761
Monthly Google Ads Budget
$26.8K
Traffic Source Mix
Search
29%
Direct
53.2%
Referral
8%
Social
8.1%
Paid
1.3%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
3 (38% of company)
Marketing Roles Posted (Last 30 Days)
1