Responsibilities

• Own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation.
• Manage a team of three; set the direction and ensure strategy ties back to revenue.
• Own LettrLabs' end-to-end marketing strategy: Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
• Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
• Build and scale the ABM motion for PE-backed home services accounts; multi-million dollar targets require dedicated, account-specific campaigns.
• Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.
• Define the framework for marketing ROI; own reporting that makes CAC, pipeline contribution, conversion rates, and payback period visible.
• Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across self-service and enterprise motions.
• Set the lifecycle strategy and provide direction for a growing function; influence and optimize the programs they build and run.
• Scope and manage Product Marketing needs through sprint-based contractors when necessary; determine who does it.