Director of Marketing at Laird Norton Wetherby | San Francisco, CA | $165K/yr – $195K/yr

Laird Norton Wetherby

Director of Marketing

San Francisco, CA (Hybrid)

$165K/yr – $195K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the brand narrative across channels and audiences, shaping messaging for clients, partners, and internal teams while guiding event programming and lifecycle content.

Growth Infrastructure: Build cross-channel messaging and content that reinforces the firm's identity across digital, events, and client comms.
Events & Community: Lead the flagship event series with unique programming and high level speakers to deepen client relationships.
Lifecycle & Content: Design programs that educate clients, support next-gen wealth, and align CRM-driven campaigns with retention and growth.

Job Description

Own the translation of LNW's brand positioning into consistent, compelling messaging across all channels and audiences: existing clients, prospective clients, Centers of Influence (referral partners such as attorneys, accountants, and estate planners), and internal teams.
Ensure brand consistency across every touchpoint: digital, events, email, website, content, internal communications, and more.
Serve as the internal steward of LNW's voice and identity as the firm grows.
Partner with leadership to sharpen LNW's ideal client profile, defining not just who LNW serves best but who it is not the right fit for, and translating that clarity into more targeted messaging and channel strategy.
Lead the marketing strategy for LNW's flagship event series: gatherings that bring clients, families, and the broader LNW network together around shared interests, milestones, and ideas.
Develop the positioning, programming, and communications that make LNW events feel like something clients cannot access anywhere else, including high-profile fireside conversations with nationally recognized leaders.
Build the event strategy that deepens relationships beyond individual Wealth Manager relationships and creates peer connections that keep clients engaged with LNW long-term.
Design and oversee programs that help the next generation understand and navigate wealth, help client families manage complexity across generations, and support LNW's own team in growing as advisors and leaders.
Develop breakout and workshop programming that educates clients on LNW's capabilities, including impact investing, legacy planning, and trust creation, in a format that builds community rather than sells services.
Champion the intentional cultivation of deep, lasting bonds across LNW's entire ecosystem: clients, employees, Centers of Influence, and community partners who share the firm's values.

10+ years of marketing experience, with meaningful time in financial services, wealth management, or an adjacent regulated industry
Demonstrated experience leading brand and marketing strategy, not just execution
Experience managing external agencies and internal teams simultaneously
Familiarity with the UHNW or family office client segment is strongly preferred
Strong CRM, marketing automation, and digital analytics tools
Enough fluency in marketing operations and technology to lead agencies and teams effectively
Exceptional written communication skills. You can write in a firm's voice, not just your own.

Familiarity with the UHNW or family office client segment is strongly preferred

medical, dental and vision coverage
generous time off (including a sabbatical program)
flexible spending plans for health care and dependent care
401(k) plan
educational reimbursements
For details of all benefits, please visit our website here

Laird Norton Wetherby

Laird Norton Wetherby (LNW) serves exceptional families and individuals seeking to activate the full potential of their wealth. To help turn lifelong ambitions and multigenerational aspirations into reality, LNW brings to each client relationship a high level of care combined with deep expertise in wealth planning, investment management and trust services. Offering both RIA (Registered Investment Advisor) and trust services, LNW is committed to providing clients with unbiased, independent guidance and solutions. LNW has offices in Seattle, San Francisco, New York, Los Angeles and Philadelphia, as well as an affiliated trust company in South Dakota, empowering clients across the U.S. and around the world.LNW is owned by employees and majority owned by Laird Norton Company, one of the longest-sustained family enterprises in the United States.

Founded in 1967

Seattle, Washington, USA

169 employees

lnwadvisors.com