Drive the enterprise marketing intelligence function to turn data into executive-ready insights and measurable ROI.

• Own development and governance of enterprise marketing intelligence strategy and KPIs.
• Establishes and governs enterprise marketing KPIs, measurement frameworks, attribution models, and performance standards to demonstrate impact and ROI.
• Develops executive-ready dashboards, reports, and insights that inform strategy and identify growth opportunities.
• Analyzes marketing, campaign, and audience data across the digital ecosystem to improve engagement, conversion, and outcomes.
• Partners with clinical and university marketing leaders to support patient acquisition, service line growth, and student recruitment using privacy-first data practices.
• Identifies, evaluates, and pilots AI and advanced analytics solutions to enhance marketing intelligence and decision-making.
• Collaborates with marketing, digital, IT, and compliance teams to ensure responsible use of data and AI.
• Builds and leads a high-performing marketing intelligence team and center of excellence with training and best-practice playbooks.
• Manages HR activities for direct reports including recruiting, development, mentoring, and performance evaluations.
• Responsible for the design and effectiveness of internal controls to ensure reliable financial information and regulatory compliance.

Requirements

• Bachelor's Degree in marketing, analytics, business, communications, data science, or a related field required
• 7 years of progressive experience in marketing analytics, marketing intelligence, digital strategy, data intelligence, or marketing technology
• Advanced understanding of marketing intelligence, analytics, and performance measurement frameworks
• Strong knowledge of digital marketing ecosystems, analytics platforms, BI tools, and data architectures
• Experience applying artificial intelligence or machine learning tools to marketing analytics or audience insights
• Ability to translate complex analytics into clear, executive-ready insights and recommendations
• Strong data storytelling, visualization, and executive communication skills
• Strategic thinking with the ability to connect data insights to institutional goals and outcomes
• Systems-thinking mindset across platforms, campaigns, channels, and audience journeys
• Demonstrated ability to collaborate across marketing, communications, digital, IT, and clinical teams

Preferred

• AI, analytics, or data-related certification preferred

Benefits

• 100% paid medical premiums for our full-time employees
• Generous time off (holidays, preventative leave day, vacation and sick time)
• The longer you stay, the more vacation you’ll accrue
• Longevity Pay (Monthly payments after two years of service)
• Build your future with our retirement plan
• Free financial and legal counseling
• Free mental health counseling services
• Gym membership discounts and wellness programs
• Other employee discounts, including entertainment, car rentals, cell phones
• Resources for child and elder care