Responsibilities

• Lead marketing strategy, annual planning and execution across the hospitality portfolio, aligning programs to brand positioning, revenue goals and business priorities
• Serve as a strategic partner to restaurant company leadership, P+L leaders and operations directors, partnering on annual marketing plans, budgets, traffic and revenue driving initiatives, and KPIs to support financial and operational goals across the portfolio
• Serve as the enterprise digital leader for Tavistock US, owning all digital platforms, websites, applications and digital team oversight across business units beyond hospitality
• Establish clear brand voice and storytelling frameworks across concepts, ensuring distinct positioning and consistency across guest touchpoints
• Lead and develop internal teams and external partners, setting clear priorities, accountability and standards for execution
• Own the end-to-end digital ecosystem across websites, CRM, paid media and analytics infrastructure for Tavistock US portfolio
• Lead website strategy and governance across all brands, ensuring high-performing, conversion-focused experiences with strong UX, SEO, accessibility and content accuracy
• Own the hospitality marketing technology stack, including evaluation, selection and integration of platforms across web, CRM, analytics and paid media
• Own first-party data strategy across email, SMS and loyalty platforms, building segmented, behavior-driven lifecycle campaigns that increase frequency, spend and guest lifetime value
• Oversee paid search, paid social and related digital campaigns with a disciplined focus on ROAS, cost per cover and measurable guest acquisition

Requirements

• 10-plus years of hospitality marketing experience, with restaurants strongly preferred and hotels also considered
• Proven success across multiple concepts, locations or brands
• Strong digital and web management experience
• Hands-on knowledge of GA4 setup, tagging strategy, dashboarding and reporting
• Strong understanding of SEO, website performance, conversion optimization and digital customer journeys
• Experience managing website CMS platforms, with WordPress strongly preferred and Divi a plus
• Experience owning or supporting CRM, loyalty, email and SMS marketing strategy
• Working knowledge of AI-powered content tools, prompt writing and marketing automation platforms, with the ability to apply emerging technology without sacrificing brand integrity
• Experience leading teams and influencing cross-functional partners
• Strong vendor management skills, including scoping, prioritization and accountability to timelines and outcomes

Preferred

• Experience in a multi-brand, portfolio-based or multi-unit hospitality environment
• Experience integrating digital performance into broader brand and campaign strategy
• Familiarity with restaurant and hospitality technology platforms, including reservation, email, SMS, delivery and reputation-management tools
• Ability to balance brand excellence with operational realities and speed of execution