Responsibilities

• Develop and implement a comprehensive institutional marketing and communications strategy aligned with the College's mission and Strategic Plan.
• Lead the College's brand management, ensuring consistent messaging and visual identity across all communications.
• Partner with Admissions, Student Affairs, Academic Affairs, Athletics, Technical Education, Workforce Development, and the Foundation to support enrollment, student success, fundraising, and community engagement.
• Direct the College's digital marketing strategy, including website management, social media, digital advertising, email marketing, and content development.
• Serve as the College's primary media relations officer and spokesperson in coordination with the President.
• Lead crisis communication planning and institutional reputation management.
• Utilize market research, enrollment data, and analytics to evaluate marketing effectiveness and improve return on investment.
• Oversee creative services, including graphic design, photography, videography, publications, and print production.
• Evaluate and implement emerging technologies, including artificial intelligence, to improve marketing effectiveness and operational efficiency.
• Develop and manage departmental budgets while ensuring responsible stewardship of institutional resources.