h betti industries

Director of Marketing

Carlstadt, NJ (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Drive strategic marketing leadership to grow awareness and revenue, leading multi-channel campaigns and cross-functional execution.

  • Own end-to-end marketing strategy, content, and demand generation across digital, email, and campaigns.
  • Must-have: 5-7 years in a management marketing role with B2B content and multi-channel programs.
  • Standout: MBA preferred and CRM/marketing automation experience (Salesforce) to drive engagement and revenue.

Job Description

Responsibilities

  • Lead strategic marketing and communications initiatives to expand product awareness and strengthen brand visibility across existing and prospective client segments.
  • Design and execute comprehensive digital marketing programs, including content strategy, lead generation, campaign tracking, and performance management.
  • Develop and distribute compelling client-facing content such as video campaigns, case studies, thought leadership articles, and other promotional materials.
  • Plan, launch, and optimize targeted email marketing campaigns and digital advertising initiatives to drive engagement and conversion.
  • Create high-impact marketing collateral and branded materials.
  • Manage and enhance the client feedback program to measure satisfaction, gather insights, and strengthen customer relationships.
  • Oversee all company web properties to ensure an optimal, user-centric online experience aligned with brand standards and business goals.
  • Leverage analytics tools to monitor, evaluate, and report on key marketing performance metrics, identifying trends and growth opportunities.
  • Continuously assess and refine marketing strategies across social media, web, print, and other channels to improve effectiveness and ROI.
  • Proactively contribute innovative ideas and creative solutions to elevate brand presence and market positioning.

Requirements

  • 5-7 years of experience in a management marketing position, preferred.
  • Education: MBA preferred.
  • Developing and executing strategic marketing initiatives that drive revenue growth and support high-performing direct sales teams and e-commerce platforms.
  • Creating and implementing comprehensive B2B content strategies, brand positioning, and integrated marketing plans.
  • Designing, launching, and measuring multi-channel digital and direct marketing campaigns with a data-driven, results-oriented approach.
  • Leveraging marketing automation platforms and CRM systems (e.g., Salesforce), email marketing, social media, SEO/SEM strategies to optimize engagement and conversion.

Preferred

  • MBA preferred.

Benefits

  • Casual work environment.
  • Paid Holiday, Vacation and Sick.
  • Medical, Dental, Vision, FSA, 401(k) with match, and numerous other benefit options available.