Director of Marketing (Growth, Engagement & Brand Strategy) – Volunteer Leadership Role at The Donovan's Venom 501c3 | Lilburn, GA

The Donovan's Venom 501c3

Director of Marketing (Growth, Engagement & Brand Strategy) – Volunteer Leadership Role

Lilburn, GA (Remote)

Salary Not AvailableDirector/Executive5+ years expVolunteer

Posted 3 months ago

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Job Summary

Lead nonprofit marketing and growth initiatives, coordinating branding, campaigns, and donor engagement to advance mission impact.

Own development and execution of holistic marketing strategy across channels
Must-have: 5+ years of marketing or growth strategy experience
Standout: Experience in nonprofit or mission-driven contexts with CRM/analytics exposure

Job Description

Responsibilities

Develop and execute a holistic marketing strategy
Align marketing with Organizational mission Growth and engagement goals Revenue and fundraising strategy
Define target audiences and growth priorities
Define and maintain a strong, consistent brand identity
Ensure messaging reflects Mission impact Accessibility and inclusivity Innovation across all divisions Establish brand standards across all channels
Lead integrated campaigns, including Program awareness Platform adoption Donor and fundraising campaigns Volunteer recruitment Ensure campaigns are strategic, data-driven, and performance-focused
Build and optimize growth funnels across Social platforms Website and platform Email and outreach channels Align marketing with Donor pipelines Volunteer pipelines Improve conversion and retention
Oversee all digital channels Social media Website Email campaigns SEO strategy Optimize reach, engagement, and performance
Define content strategy across platforms Ensure storytelling reflects Impact Community Growth Partner with creative teams for execution
Drive strategies to Build community participation Increase engagement and retention Strengthen relationships with audiences

Requirements

5+ years of experience in marketing, growth strategy, or related roles
Experience leading multi-channel marketing initiatives
Strong understanding of Digital marketing
Brand strategy
Audience growth and engagement

Preferred

Experience in nonprofit, education, or mission-driven organizations
Experience with CRM systems (e.g., Salesforce)
Experience in remote teams
Experience with marketing analytics and performance tracking

The Donovan's Venom 501c3

The Donovan's Venom is a 501(c)(3) nonprofit organization. Our mission is to bring the transformative power of music, arts, and entertainment to those who need it the most. Founded in 2014, our organization believes in the extraordinary power of the arts to uplift and create positive change. Since our inception, we have been actively engaged in making music and the arts accessible to all. We are the driving force behind several impactful initiatives like providing music scholarships, community service, hosting toy drives, and benefit concerts to improve the morale of our communities.Our unique name, "Venom," symbolizes the resilience and infectious positivity that we use to drive profound transformation. We firmly believe that everyone has the potential to make a positive impact, and we're determined to empower individuals to unleash their own "venom" for the greater good.

Founded in 2014

Lithonia, Georgia, USA

41 employees (15 in marketing)

www.thedonovan.org