Responsibilities

• Develop and execute the overall marketing strategy for the team, aligned with organizational goals.
• Ensure brand consistency across all marketing channels and platforms.
• Collaborate with sales and partnerships teams to create marketing assets that drive ticket sales, sponsorship activations, and revenue growth.
• Lead the planning and execution of all in-game entertainment, promotions, and theme nights to deliver an unforgettable fan experience.
• Oversee scripting, timing, and coordination of game day elements including music, PA, video board content, mascot, and entertainment teams.
• Partner with arena staff to ensure seamless game presentation.
• Oversee all social media accounts and digital marketing campaigns, ensuring content is engaging, timely, and on-brand.
• Manage the content calendar in coordination with team departments.
• Track performance metrics and adjust strategies to optimize audience growth and engagement.
• Supervise marketing and game presentation staff and interns.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management or a related field.
• Minimum 4–6 years of experience in sports marketing or entertainment, preferably with game presentation responsibilities.
• Proven ability to manage projects, timelines and personnel in a fast-paced, event-driven environment.
• Proficient in social media platforms and basic design tools (e.g., Canva, Adobe Creative Suite is a plus).
• Strong leadership and cross-functional collaboration skills.
• Results-oriented, with a focus on surpassing organization goals.
• Professional demeanor with the ability to engage effectively with all organizational levels and external stakeholders.
• Strong leadership and team management abilities. Demonstrates an open-minded approach, with a willingness to consider diverse perspectives and adapt to new ideas.
• Excellent verbal and written communication skills, adaptable to different audiences.
• Passionate about the entertainment industry with innovative, strategic thinking.

Preferred

• A creative storyteller with a passion for sports and community.
• Ability to thrive in a fast-paced, dynamic environment.
• Flexibility to work evenings, weekends and select holidays, as well as occasional travel for events, meetings and conferences.

Benefits

• This is a full time benefit eligible position.
• HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.