Drive marketing strategy and leadership for a hospitality brand, owning cross-channel campaigns and analytics to shape guest experience.

Responsibilities

• Strategy & Leadership: Lead the creation and execution of marketing strategies and tactical plans.
• Strategy & Leadership: Direct and support Marketing team with weekly and monthly check-ins, mentorship, and performance evaluations.
• Strategy & Leadership: Conduct Monthly Marketing Meetings including presentation development, project updates, and performance analysis.
• Strategy & Leadership: Facilitate Marketing Updates focused on brainstorming, team education, AI training/certification, and project status.
• Campaign & Project Management: Develop and oversee integrated marketing campaigns across digital, print, email, and social media.
• Campaign & Project Management: Manage hotel and restaurant branding, messaging consistency, and creative output across platforms.
• Campaign & Project Management: Organize and lead photography and videography shoots, including scheduling, directing talent, and managing image/video assets.
• Campaign & Project Management: Coordinate with design team or self-execute graphic design needs: flyers, email headers, promotional banners, menus, sales sheets, and business cards.
• Digital Marketing & Analytics: Oversee Google Ads performance: monitoring, optimizing, and reporting on paid media campaigns weekly.
• Digital Marketing & Analytics: Use Google Analytics to track website performance, user behavior, and campaign impact, reporting insights monthly.
• Digital Marketing & Analytics: Regularly perform website edits including content maintenance, image updates, guest reviews, and occasional design changes.
• Digital Marketing & Analytics: Manage social media strategy and execution including content creation, influencer partnerships, paid ad campaigns, and community engagement across platforms like Facebook, Instagram, and LinkedIn.
• Digital Marketing & Analytics: Monitor and evaluate competitive marketing efforts, including their websites, social media, and promotional activity.
• Email Marketing & Guest Messaging: Oversee weekly email marketing campaigns (Email Blasts/GMS) and review automated hotel communications, including pre-arrival, confirmation, and cancellation emails.
• Email Marketing & Guest Messaging: Assign and approve content and topics for email marketing and blog updates.
• Public Relations & Partnerships: Build relationships with key partners such as Visit Anaheim, Anaheim Chamber, Expedia, Booking.com, and Disney’s Good Neighbor Program.
• Public Relations & Partnerships: Attend external meetings and represent the hotel at industry events and community initiatives.
• Public Relations & Partnerships: Maintain Good Neighbor standards including trademark compliance and brand representation.
• Merchandise & Collateral Management: Develop and manage hotel and restaurant merchandise, including pricing, design, ordering, and vendor coordination (e.g., branded cups, tumblers, beach balls).
• Merchandise & Collateral Management: Manage and approve vendor invoices and purchasing for a variety of marketing needs, including floral displays, software tools (e.g., Bentobox, Iconosquare, Linktree), ad platforms (Yelp, Facebook, Instagram), wedding platforms (Wedding Pro, Birdeye), and office supplies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or Hospitality
• Experience with hospitality CRM and CMS platforms, digital advertising, and social media analytics
• Background in campaign management, creative direction, and vendor relations
• Strong leadership, creative thinking, and analytical capabilities
• Excellent written and verbal communication
• Proficiency with Google Ads, Google Analytics, Adobe Creative Suite, social media platforms, and email marketing tools

Preferred

• Master’s degree or MBA preferred

Benefits

• Competitive salary + incentives
• 401(k) with employer match
• Paid time off and holidays
• Career development and training opportunities