Responsibilities

• Build and execute a growth strategy that expands brand awareness locally and nationally across every digital channel.
• Lead, develop, and grow a team of three marketing specialists, giving them the direction and structure to do their best work.
• Own and optimize SEO strategy and Google Ads spend to maximize return on every dollar.
• Drive measurable growth in followers, impressions, and qualified traffic across social platforms.
• Design and run marketing experiments so that every dollar of budget is working as hard as possible.
• Shape the look, feel, and voice of FirearmLand, CashForArms, and the brands we build next.
• Convert our growing customer base into qualified leads that turn into transactions.
• Own the marketing budget end to end.
• Own the marketing scorecard: a sharp weekly view of performance against goals that the executive team can act on.
• What Success Looks Like in Year One - A unified brand architecture and voice across MCM’s brands, with clear positioning for each.

Requirements

• 5+ years of highly successful growth, performance, or lifecycle marketing — including experience leading people or owning a channel end to end — with an e-commerce or lead-generation background strongly preferred.
• A self-starter who figures things out and builds the playbook rather than waiting for one.
• Proven ability to prioritize the work that drives the biggest impact on the business.
• Hands-on experience using AI tools to sharpen marketing efficiency and output.
• A data-driven mindset paired with the communication skills to present clearly to leadership.
• Experience marketing in a restricted or regulated market is a plus, not a requirement.
• A genuine interest in firearms. We are an enthusiast industry and firearms are central to everything we do. We’re looking for someone who’s excited to market them, not simply willing to.

Preferred

• Experience marketing in a restricted or regulated market is a plus, not a requirement.

Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off.
• 10% employee discount on purchases.