Responsibilities

• The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department's overall success. The Director serves as the primary marketing contact for women's basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state.

Requirements

• Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
• Experience planning and executing game presentation and promotional activities for athletic events.
• Experience supervising, mentoring, or training interns or other project teams.
• Excellent written, verbal, organizational, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Preferred

• Master's degree in marketing, sport management, communications, business administration, public relations, or a related field.
• Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.
• Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.
• Experience with budget management, strategic planning, and departmental operations.

Benefits

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities