Responsibilities

• Lead continuous improvement of the marketing practice across BD Surgery, establishing clear standards, operating rhythms, and KPIs for planning and execution.
• Coordinate with Corporate Marketing on content governance, brand and messaging frameworks, process standards, enablement tools, and select enterprise campaigns/activities.
• Own and institutionalize a best-in-class marketing launch process (stage-gates, roles/RACI, readiness reviews, cross-functional workstream coordination, and post-launch retros).
• Coach and challenge direct teams and platform partners (Surgical Solutions, AR&R) to elevate strategy, planning, and execution in accordance with lean principles (e.g., hypothesis-driven planning, test-and-learn, visual management, and waste reduction).
• Establish an enablement program (playbooks, templates, training) and a metrics cadence to drive adoption, consistency, and measurable outcomes.
• Lead MarCom strategy and calendar for Surgical Solutions, aligning messaging and value propositions to business and regional priorities.
• Oversee development and production of customer-facing assets (brochures, flyers, sales aids, videos, clinical evidence summaries, web content), ensuring brand alignment and promotional review compliance (e.g., Veeva).
• Standardize toolkits and localization processes; manage agencies/vendors for quality, speed, and cost discipline.
• Measure asset usage and impact; drive continuous optimization with sales and regional feedback.
• Set global events strategy, portfolio prioritization, and resourcing across tradeshows, congresses, advisory boards, and BD-hosted meetings (e.g., National Sales Meeting).

Requirements

• Bachelor’s degree required (Marketing, Communications, Business, or related); MBA preferred.
• Proven experience establishing or scaling Marketing Excellence (process standards, launch excellence, enablement, and KPI governance).
• 8+ years of progressive experience across marketing communications, demand generation/digital marketing, events, and/or marketing operations in B2B healthcare/medical devices preferred.
• Demonstrated success owning lead management and digital campaign programs with measurable pipeline/revenue impact.
• People leadership experience and agency/vendor management in a global, matrixed environment.
• CRM Salesforce; marketing automation Marketo; web analytics; SEO/SEM/LEO; promotional review workflows (e.g., Veeva).
• Travel Ability to travel domestically and internationally up to 25%.

Preferred

• Lean/Six Sigma certification a plus
• Experience with Veeva promotional review workflows
• MBA preferred (not mandatory)

Benefits

• BD is strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture.
• There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position.
• BD University investment opportunity to continually level up your tech skills and expertise.
• A culture that values your opinions, supports learning and growth, and fosters an inclusive, growth-centered environment.