Responsibilities

• Promotes and lives Elizabeth Seton Children’s mission, vision and Core Values as a leader and liaison within the Elizabeth Seton Children’s family of organizations
• Develops and implements comprehensive referral marketing strategies to increase awareness and referrals across Elizabeth Seton Children’s programs and support census and enrollment objectives.
• Expands referral networks through strategic outreach and simultaneously strengthens existing partnerships to develop a comprehensive referral pathway pipeline for all organizations. This includes building and maintaining relationships with hospitals, physicians, specialty practices, health systems, school districts, community organizations and other provider referral sources.
• Partners with organizational leadership to identify marketing priorities and opportunities for new and existing programs.
• Collaborates closely with Elizabeth Seton Children’s admissions, clinical, education and rehabilitation leadership to ensure timely follow-up with prospective referral sources and families.
• Serves as a trusted resource to referral partners by providing education regarding admission criteria, program offerings and specialized services.
• Develops provider-facing and family-facing marketing collateral, including brochures, fact sheets, service line information, presentations, promo materials and digital content such as virtual tours, etc.
• Partners with subject matter experts to translate complex clinical information into clear, accessible and audience-specific messaging.
• Collaborates with the Communications team to develop targeted campaigns supporting referral priorities, new programs and strategic initiatives.

Requirements

• Bachelor’s Degree (or higher) in a relevant field; BA in Communications, English, Marketing, Public Relations, Journalism or a similar field.
• Minimum of five to seven years of professional marketing experience, preferably in health care and/or the nonprofit sector and a track record of success.
• Writing samples/portfolio required.
• Highly motivated self-starter who is able to work independently while collaborating effectively across multidisciplinary teams.
• Strategic, creative thinker with the ability to analyze complex situations, identify opportunities and develop actionable marketing strategies.
• Exceptional relationship-building and interpersonal skills, with the ability to establish credibility and foster productive partnerships with internal and external stakeholders.
• Outstanding written, verbal and presentation skills, with the ability to tailor messaging to diverse audiences while maintaining the organization's voice and brand standards.
• Excellent writing, editing and proofreading skills, including proficiency in AP style.
• Strong organizational, project management and time management skills, with the ability to manage multiple priorities, meet deadlines and execute projects from concept through completion.
• Demonstrated analytical and research skills, including the ability to interpret data, evaluate marketing performance and make data-informed recommendations.

Preferred

• Experience with Canva and Adobe Creative Suite (Photoshop, Illustrator and InDesign) preferred.
• Photography and basic photo editing experience preferred.