Responsibilities

• Lead initiatives to achieve and maintain optimal facility census and case mix.
• Track admissions, discharges, and conversion rates, analyzing referral patterns to identify opportunities for growth.
• Develop and implement strategic marketing plans targeting short-term rehab, long-term care, and specialty program residents.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, assisted living facilities, and other referral sources.
• Conduct facility tours for prospective residents, families, and referral professionals.
• Coordinate pre-admission assessments with clinical teams to ensure a smooth admissions process.
• Represent the facility at health fairs, senior expos, and community events.
• Plan and execute public relations activities, sponsorships, open houses, and community engagement initiatives.
• Promote facility services via print, digital, and social media marketing channels.
• Collaborate with the Admissions Coordinator, Business Office, Social Services, and Nursing teams to support census and marketing goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field.
• Strong knowledge of marketing strategies, digital platforms, and community outreach practices.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build and maintain professional relationships with referral sources and community partners.
• Strong organizational, analytical, and project management skills.
• Regular and reliable attendance is required to perform the essential functions of this position.

Preferred

• Prior experience in healthcare marketing, long-term care, or senior living preferred.