Responsibilities

• Demand Generation and Pipeline Contribution Build and run campaigns that generate qualified enterprise pipeline. Partner closely with sales on outbound messaging and campaign alignment. Use real customer outcomes, not generic messaging, to drive demand. Test, measure, and iterate — you are accountable for what works, not just what ships.
• Go-to-Market Strategy Partner with leadership on go-to-market planning for new products, features, and market segments. Shape how Symmetric enters new verticals, launches new capabilities, and positions against alternatives.
• Turning Wins into Market Assets This is the core of the role. Work across Customer Success, Product, and Sales to identify real wins, outcomes, and differentiators. Turn those into case studies, short-form LinkedIn content, newsletters, campaign narratives, and sales assets. You do not wait for perfect inputs. You extract, shape, write, design, and publish — start to finish.
• Messaging, Brand Voice, and Market Clarity Ensure everything we put into market is clear, specific, and differentiated — posts, website copy, one-pagers, decks, and everything in between. Remove vague or generic language from all materials.
• Industry News, Trends, and Thought Leadership Stay on top of healthcare supply chain news, regulatory shifts, GPO dynamics, and industry trends. Spot relevant moments and turn them into timely content — a LinkedIn post, ads, a campaign angle, a talking point for sales.
• Competitive and Market Awareness Stay current on competitors, their positioning, and where they fall short. Equip sales with clear, relevant talking points tied to real market dynamics and competitive gaps.
• Events and Industry Presence Own Symmetric's event strategy end to end — identifying conferences and speaking opportunities, booking the booth, coordinating pre- and post-event outreach, managing logistics on-site, and following up on leads afterward.
• Distribution and Channel Execution Own how content and messaging is distributed across LinkedIn, email and newsletters, campaigns, events, and ads — including the day-to-day mechanics: scheduling posts, building and segmenting email lists, setting up campaigns in the CRM/marketing platform, and keeping a content calendar running week to week.
• Sales Enablement and Deal Support Create assets that help sales advance and close deals. Insert yourself into key deals to refine positioning and messaging when needed. Build ROI and value narratives grounded in real customer outcomes.
• Team Leadership and Execution Manage and elevate current marketing resources as the function grows. Ensure marketing output reflects the actual strength of the business.