Responsibilities

• Develop and Own the Marketing Strategy: Define and execute Datagrid’s go-to-market strategy, creating a scalable marketing engine that drives predictable pipeline and revenue growth.
• Lead a Product-Led Growth (PLG) Motion: Architect and implement a PLG strategy that encourages user adoption, conversion, and expansion. You will own the user journey from sign-up to paid customer, optimizing every touchpoint.
• Drive Demand Generation: Build and manage multi-channel campaigns (including digital, content, SEO/SEM, email, and events) to generate a consistent flow of qualified leads and sales pipeline.
• Build the Datagrid Brand: Position Datagrid as the leader in the AI Agent category. Craft a clear, compelling brand narrative and ensure consistent messaging across all channels.
• Oversee Content and Product Marketing: Lead the creation of high-value content (case studies, whitepapers, blog posts, webinars) that educates the market and showcases customer success. Define product positioning, messaging, and launch strategies for new features.
• Establish Marketing Operations & Analytics: Implement the systems and processes needed to track marketing performance rigorously. You will own the marketing funnel, from MQLs to revenue, providing clear reporting and data-driven insights to the executive team.
• Partner with Sales and Product: Foster a tight alignment with the Sales team to ensure a seamless handoff of leads and a consistent customer experience. Collaborate with the Product team to inform the roadmap with market insights and customer feedback.
• Manage Budgets and Forecasts: Take ownership of the marketing budget, GTM planning, and pipeline forecasting, ensuring all efforts are aligned with company revenue targets.

Requirements

• 10+ years of B2B SaaS/tech marketing experience, with a proven track record of building and scaling marketing functions in a high-growth environment.
• Expert in Product-Led Growth (PLG): Demonstrated experience developing and executing successful PLG strategies that drive user acquisition, activation, and monetization.
• Data-Driven and Metric-Oriented: A proven track record of achieving marketing pipeline goals and exceeding revenue objectives. You live in the data and use it to make decisions and prove ROI.
• Full-Funnel Marketing Expertise: Deep experience across demand generation, content marketing, product marketing, and brand strategy. You know how to build a cohesive strategy that works together.
• Strong Leadership and Influence: Excellent people management skills with the ability to build, mentor, and lead a high-performing team. You can influence and build strong working relationships across departments.
• Hands-On and Strategic: You are comfortable setting the high-level strategy while also rolling up your sleeves to execute campaigns and write copy when needed.
• Tech-Savvy and Future-Focused: A genuine passion for AI and automation. You are excited by the challenge of marketing a technical product and creating a new category.
• Proficiency with Modern Marketing Stacks: In-depth working knowledge of CRM (e.g., Salesforce, HubSpot), marketing automation (e.g., Marketo, HubSpot), and analytics platforms.