Responsibilities

• The Director will play a critical role in advancing the organization’s data maturity, embedding best practices in governance, architecture, and activation.
• This role is accountable for building and operationalizing a customer-centric data foundation that enables: Unified customer understanding across touchpoints; Real-time and batch data activation across marketing channels; Measurement frameworks that link marketing activity to business outcomes; Scalable personalization and audience strategies
• Customer Data Strategy & Vision
• MarTech Data Ecosystem Leadership
• Personalization & Activation Enablement
• Measurement & Insights Integration
• Success Metrics: Advancement of marketing data maturity & adoption; Increased effectiveness of audience targeting and personalization; Improved linkage between marketing activity and business outcomes; Scalable and compliant data infrastructure supporting business and marketing needs

Requirements

• Bachelor’s Degree.
• Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles.
• Five or more years of experience with customer data ecosystems, including CDPs, data warehouses, and activation platforms.
• Five or more years of experience with digital analytics platforms (Adobe Analytics, Google Analytics).

Preferred

• Five or more years of experience with platforms such as Adobe Experience.
• Five or more years of experience in cloud data environments (e.g., Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytics.

Benefits

• Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. For more detailed information, please  click here .