Responsibilities

• Lead Daisy’s marketing function, owning strategy and execution across brand, content, growth, communications, and demand generation
• Partner directly with the CEO and executive leadership team to define Daisy’s marketing vision, positioning, and long-term growth strategy
• Build, hire, mentor, and lead the marketing team as Daisy scales
• Leverage AI tools and automation to improve speed, creativity, and efficiency across marketing
• Elevate Daisy’s brand presence across website, messaging, creative, and go-to-market channels
• Build and execute campaigns that drive awareness, inbound demand, and pipeline growth
• Oversee and optimize the website as a key acquisition and brand channel
• Create content across multiple formats to support awareness, sales, recruiting, and customer trust
• Manage inbound lead flow and routing processes in partnership with Sales
• Use HubSpot (or similar platforms) to build, measure, and optimize marketing programs

Requirements

• 10–15+ years of marketing experience, ideally in high-growth tech or tech-enabled companies
• Experience leading or building a marketing function and partnering closely with executive leadership
• A proven ability to balance strategic leadership with hands-on execution in an early-stage, high-growth environment
• Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency.
• Strong generalist background with a focus on brand, content and communication
• Experience with HubSpot or similar CRM / marketing automation platforms
• Builder mentality with hustle, urgency, and willingness to roll up sleeves
• High energy, ownership mindset, and comfort in fast-paced startup environments