Responsibilities

• The brand and the voice. Define what Cyber 429 sounds, looks, and feels like, a brand that stands out on purpose. Own our identity, our story, and the honest, human, anti-fear voice that runs through everything we put out.
• Fans, not a funnel. Build an audience and a following, not just a contact list. Create moments, content, and experiences people want to share, and turn attention into trust.
• Making our products and programs sell. Own the positioning, messaging, and go-to-market for our offerings and programs, including CIPHER.
• Demand generation. Own top-of-funnel end to end: the campaigns, channels, content, and experiments that create interest and fill the pipeline.
• Content and thought leadership. Turn cybersecurity from something people fear into something they understand.
• Events, community, and presence. Design how we show up: conferences, community, webinars, and the unconventional plays no one in cyber is running.
• Digital presence. Own the website, social, email, and SEO, everything a person touches before they talk to us.
• Leading the intern team. You manage our marketing interns day-to-day: assigning and reviewing work, setting standards, and developing them into real contributors.

Requirements

• Around 5+ years in marketing with real ownership of brand, demand, or product marketing, and a track record you can point to, not just manage.
• Full-stack range: you set strategy and also do the work, write the copy, build the campaign, shape the content, run the event, while also directing the interns who help you build.
• Product-marketing chops: you’ve positioned products, defined who buys them, and built the messaging and collateral that make them sell.
• Bold and allergic to the template. You’d rather try something that might not work than run the same playbook everyone else runs.
• A fan-builder’s instinct: you understand that attention is the scarce resource, and you know how to earn it without buying it.
• Data-literate: you measure what you make, kill what doesn’t work without ego, and can tie creative to outcomes.
• Strong writing and storytelling, enough to shape a brand voice and produce publish-ready work with minimal hand-holding. You use our approved AI tools to move faster and test more.
• Enough curiosity about cybersecurity, or the ability to ramp fast, to make a dry, fear-driven category feel human and honest.
• An owner, not a renter. You treat our problems as yours, act without being asked, and care how this turns out beyond the paycheck.
• Experience managing or directing people, even a small team or interns.

Preferred

• Strongly preferred
• Brand-building at an early-stage company, or growing an audience or community from near-zero.
• Category-challenger or disruptor-brand experience, work that deliberately broke from how everyone else in a category marketed.
• Video, podcast, or live-event production skills. Experience with CRM tools.
• B2B, tech, cybersecurity, or mission-driven / higher-education marketing background.
• An existing audience, platform, or network, especially in the Kansas City area or the Midwest.

Benefits

• Benefits, PTO, and a professional development budget round it out.
• Our partnerships with universities also come with the potential for our employees to obtain low-cost or no-cost tuition remission for themselves and their dependents for undergraduate and/or advanced degrees.