Director of Marketing at CRI Genetics | Torrance, CA | $120K/yr – $160K/yr

CRI Genetics

Director of Marketing

Torrance, CA (Hybrid)

$120K/yr – $160K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth and end-to-end marketing leadership for a high-growth DTC brand.

Own full-funnel marketing strategy across paid media and lifecycle to acquire and retain customers.
Must-have: 5+ years in performance marketing with leadership and Meta/Google/TikTok/YouTube expertise.
Standout: Experience launching new channels/products and managing multi-million-dollar budgets.

Job Description

Responsibilities

Develop and execute full-funnel marketing strategies across paid media, lifecycle, native advertising, and conversion funnels to drive customer acquisition, retention, and revenue growth.
Launch, test, and scale new paid channels (Meta, Google, TikTok, YouTube) and identify emerging opportunities to expand reach and lower CAC.
Own new product and channel launches end-to-end — from go-to-market strategy through creative briefing, launch execution, and post-launch scaling.
Lead structured A/B and multivariate testing across ad creative, copy, targeting, and landing pages to continuously improve ROAS and conversion rates.
Build and optimize customer lifecycle flows including onboarding, upsell, retention, and win-back through email, SMS, and automation.
Oversee creation of high-performing marketing assets including UGC ads, VSLs, landing pages, and advertorials in collaboration with creative teams.
Own and manage a multi-million dollar marketing budget, balancing growth velocity with efficiency and profitability.
Define, track, and report on core KPIs — CAC, ROAS, LTV, CVR, and retention — and use data to drive decisions.
Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners.
Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.

Requirements

5+ years of performance or growth marketing experience in DTC, subscription, or eCommerce, with 3+ years in a senior leadership role.
Proven track record launching and scaling paid campaigns.
Deep expertise across Meta, Google, TikTok, and YouTube Ads.
Demonstrated success launching new channels and products from strategy through execution and scale.
Strong command of performance metrics — CAC, ROAS, LTV, CVR, and payback period — with the ability to build analysis and present results clearly.
Experience with UGC-driven creative strategy and working with creators to build performance-oriented content.
Proficiency with analytics and attribution tools such as Google Analytics, Triple Whale, Northbeam, or Appsflyer.
Hands-on experience with lifecycle marketing platforms.
Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership.

Benefits

Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Stock options plan

CRI Genetics

3.5 Glassdoor

Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing.Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.

Founded in 2016

Santa Monica, California, USA

35 employees (5 in marketing)

www.crigenetics.com

58% recommend to a friend